Cate Giannousopoulos

Experience

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  Boehringer Ingelheim Pharmaceuticals

  Feb 2005 - Jun 2014

  Territory Manager

  Collaborated with Sales teams on an ongoing basis to assess business opportunities for the development and implementation of Territory Business Plan, actively pursuing new business opportunities to increase market share.• Identified and developed numerous Key Opinion Leaders in Ontario, increasing overall Specialist Support by over 200%.• Appointed district Continuing Health Education trainer - training mulit-therapeutic teams across Canada.• Appointed to present technology functionality to Head of International Marketing for Boehringer worldwide as well as for Canadian division executives.• Successfully lead Micardis, Aggrenox, and the Micardis Morning Watch program into a number one revenue generating position, nationally.• Received ‘exceeds expectations’ on both selling skills and product knowledge categories as well as on overall ability on performance appraisal for all appraisals.• Received commendable feedback on Performance Appraisal from teammates on all four company values-trust, honesty, respect, and caring for others.• Achieved and exceeded team and personal sales vs. objective goals of 104%-115%+ for all products detailed. Show less

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  48 North Cannabis Corp (formerly DelShen Therapeutics Corp)

  Jun 2014 - Jan 2017

  VP, Sales & Marketing

  A Canadian owned and operated pharmaceutical company specializing in alternative therapies.VICE PRESIDENT, SALES & MARKETING• Oversee the creation and management of all company branding.• Work with the executive team to guide the creative direction and messaging for all marketing campaign communications; create and ensure adhesion to brand guidelines for all initiatives while managing outside agency resources.• Drive the development and execution of the revenue plan in conjunction with strategic plan.• Drive the implementation of brand identity, driving doctor and patient registration, and engagingcustomer base through multiple social media platforms.• Manage key customer relationships and drive the execution and closing of strategic opportunities.• Synthesize market and competitive data to identify market growth opportunities• Develop and manage high impact new product launch campaigns to drive awareness,trial and conversion, and penetrate market.• Partner with external support providers and creative teams to develop support and collateral materials• Continuously measure and improve the effectiveness of key sales and marketing processes to include opportunity pipeline management.• Manage DelShen’s brand messaging to create an engaging and cohesive voice across all external and internal channels.• Pursue and implement strategic partnerships with patient advocacy groups as well as government agencies to enhance visibility for the company• Collaborate with the executive team on business planning, budgeting, and future global expansion of the brand - including building Key Opinion Leader advocacy and national support. Show less

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  UnstuckCo

  May 2017 - now

  Owner & Senior Strategist
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  CorkScrewedTV

  Oct 2018 - Sept 2019

  Executive Producer

  A popular, educational, and irreverent TV show on Bell Fibe TV about Niagara's world class wine region...the "Napa of the "North"...in they middle of Season Two soon now!

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  Cellnutrition Health

  Mar 2021 - Jan 2023

  Director Of Communications
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  Hauser's Healthcare

  Apr 2023 - now

  Marketing Director