Laura Cordeiro De Macedo

Experience

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  Volkswagen Bank

  Jan 2013 - Mar 2015

  Intern at Treasury

  I worked at Volkswagen Bank Treasury. Main activities: 1) Financial Market: I was in charge of investing and redeeming financial investments of the Bank and its companies, issued CDBs, CDIs and private financial letters; I gave support in issuance of public financial letters and on elaboration of new products; I carried out foreign exchange transactions with other banks and participated in quotations for funding in foreign currency (4131 and 3844); I worked out treasury reports, focused on market trends; I used trading platforms to perform operations (Bloomberg and Reuters) and 2) Economics: expanded the bank's economic studies area, with projections for some indicators used in our cost calculations; made economic reports on diverse subjects, both related to national and international macroeconomics, or specific sectors such as commodities and auto industry; analyzed countries and some companies, industrial sectors that impacted the automobile sector, obtaining perspectives for the future. Exibir menos

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  Tendências Consultoria Integrada - Studies, Projects and Thecnical Opinion Sector

  Mar 2015 - Jan 2016

  Intern from Studies, Projects and Technical Opinion Sector

  I worked in Studies, Projects and Technical Opinions sector of Tendências Consultoria Integrada. I developed some studies on the most diverse markets, according to the companies' demand. These studies provide a theoretical and economic basis for several issues within macro and microeconomics. I made daily bibliographic reviews on the sectors in question and dealt with databases. Further, the elaboration of work sections allowed me to get greater fluency in the economic language.

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  QuintoAndar

  Jan 2018 - Jan 2019

  Analista de qualidade
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  Whirlpool Corporation

  Jan 2019 - now

  Responsible for leading and developing strategies to ensure excellence at all customer points of contact, from pre-sales to post-sales. Leader of Brastemp Premium Experience Strategy. Sponsor of performance metrics and executive foruns guided by VoC (Voice of Customer). Project management focused on customer experience. Responsible for leading and developing strategies to ensure excellence at all customer points of contact, from pre-sales to post-sales. Leader of Brastemp Premium Experience Strategy. Sponsor of performance metrics and executive foruns guided by VoC (Voice of Customer). Project management focused on customer experience. Management of Consumer Care strategy and construction of long-term strategic plan. Leader of executive agendas for strategic projects cadence and pipeline priorities definition. Consumer data analysis to predict issues and expectation trends. Develop Brastemp and Consul consumer journey, based on information from post-sales and market research. Vision of competition and market comparison. Development of CX strategy, participation in events as part of consumer discussion panels. Construction of research forms and ceremonies with stakeholders to define action plans, seeking to cover gaps in experience and differentiation.

  • CX Manager

    Jan 2024 - now

  • CX Manager

    Jan 2024 - now

  • Strategic Planning

    Jan 2023 - Jan 2024

  • Consumer Insights Senior Analyst

    Jul 2021 - Jan 2023

  • Consumer Insights Analyst

    Jan 2019 - Jul 2021