Daniel Raczynski, MBA

Experience

• 

  Medtronic

  Jan 2009 - Feb 2019

  - Develop and implement business strategies and plans to grow the NeuroVascular business (> $23m) within the country/region and to deliver yearly defined objectives in each country relative to AOP, market penetration and market share- Manage international team of sales representatives, therapy development managers, clinical consultants and distributors in the region containing twelve countries- Establish and roll-out the vision, strategy and annual goals and objectives for the NeuroVascular business, ensuring alignment with overall business strategy and plans at EMEA and Global level- Identify business growth opportunities and unmet customer requirements and provide focus to move ideas to market place- Analyze market size, competitive market landscape and other information from all sources and develop strategies to improve sales, decrease cost levels and increase market share for all product lines- Drive/Ensure the implementation and the success of strategies and ad-hoc plans- Participate in Neurovascular Leadership Management team- Work in close partnership with other BU and functional leaders in the region- Work with business unit to provide input on forecast, inventory control, phase in/out plans, clinical evaluations etc.- Interface with marketing teams in the countries to provide input on NeuroVascular portfolio marketing strategies- Ensure alignment in other functional areas such as medical affairs, training and education, reimbursement, etc.- Drive talent acquisition & development, as well as organizational development- Develop and maintain contact with the KOLs and other health care professionals and ensure the definition and prioritization of customer requirements, through participation in physician organizations, conventions, and other customer contacts to better understand the market and respond to market needs- Full P&L responsibility Show less - Develop and implement business strategies and plans to grow the NeuroVascular business (>$12m) within the country/region and to deliver yearly defined objectives in each country relative to AOP, market penetration and market share- Establish and roll-out annual goals and objectives for the international Neurovascular sales and therapy development teams, ensuring alignment with overall business strategy and plans at EMEA and Global level- Identify business growth opportunities and unmet customer requirements and provide focus to move ideas to market place- Analyze market size, competitive market landscape and other information from all sources and develop strategies to improve sales and increase market share for all product lines- Work in close partnership with other business and functional leaders in the region- Work with business unit to provide input on forecast, inventory control, phase in/out plans, clinical evaluations etc.- Interface with marketing teams in the countries to provide input on NeuroVascular portfolio marketing strategies- Ensure alignment in other functional areas such as medical affairs, training and education, reimbursement, etc.- Drive talent acquisition & development, as well as organizational development- Develop and maintain contact with the KOLs and other health care professionals and ensure the definition and prioritization of customer requirements, through participation in physician organizations, conventions, and other customer contacts to better understand the market and respond to market needs Show less

  • Regional Business Manager - Neurovascular

    Jul 2018 - Feb 2019

  • Regional Sales Manager - Neurovascular

    Jul 2017 - Jun 2018

  • Regional Service Manager - Restorative Therapies Group

    Feb 2017 - Jun 2017

  • Regional Service Manager Neurological & ENT

    Jul 2014 - Jan 2017

  • Regional Service Supervisor North-East Europe

    Jul 2013 - Jun 2014

  • Senior Technical Clinical Consultant

    Jan 2012 - Jun 2013

  • Technical & Clinical Consultant

    Jan 2009 - Dec 2011
• 

  Vision RT Ltd

  Mar 2019 - Jul 2022

  - managing team of clinical application specialists and wide distribution network- full business responsibility for radiotherapy portfolio, - building and developing sales structures,- implementation of hybrid and distribution driven business model - Market access and market development activities- implementation of sales and marketing strategies,- execution of revenue and EBIT targets, accurate forecasting and budgeting,- customer satisfaction management (internal & external),- participation in local and international congresses,- KOL management (medical physicists, radiotherapist, technicians, oncologists) Show less - managing team of clinical application specialists and distributors,- full business responsibility for radiotherapy portfolio, - building and developing sales structures,- implementation of hybrid/direct business model - market access and market development activities- implementation of sales and marketing strategies,- execution of revenue and EBIT targets, accurate forecasting and budgeting,- customer satisfaction management (internal & external),- participation in local and international congresses,- KOL management (medical physicists, radiotherapist, technicians, oncologists) Show less

  • Regional Sales Director

    Jan 2022 - Jul 2022

  • Regional Sales Manager

    Jul 2020 - Dec 2021

  • Regional Sales Manager

    Mar 2019 - Jun 2020
• 

  Penumbra, Inc.

  Aug 2022 - now

  • Director, Commercial Excellence & Business Operations

    May 2024 - now

  • Associate Director, Commercial Excellence & Marketing Operations

    Aug 2022 - Apr 2024