Burcu Haydas

Experience

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  Procter & Gamble

  Mar 2008 - Sept 2009

  Sales & Marketing Department Assistant

  Planned and executed events and marketing programs, producing times goal of qualified leads.Assisted customer business development team in terms of sales & marketing reports and tools.

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  Novartis

  Oct 2009 - Oct 2010

  Key Account Manager

  Executed marketing and branding initiatives to drive sales and marketing activities within existing and prospective accounts.

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  Johnson & Johnson

  Oct 2010 - Oct 2015

  Marketing roadmap and strategy development - Created and executed brand, sales and marketing strategies based on insights from consumer research and feedbacks.People and talent management - 2 direct reportP&L management – continuous increase in SNI, brand acceptance and market share.Distributor management – supporting training and strategy journey of 60 people working for business unit.Management of trainings and certification programmes for the distributors, dealers and professionals.Dealer management- 20 dealers all around TurkeyCreation and implementation of business plans (2014 – 2015 -2016)Budget managementMember of the board in Emerging Market Team.Member of sales council in JNJ Medical.Acting as leader and member of business projects:-New Look Project: Renewal of marketing tools and marketing perception of the business unit-Re-imbursement Project: Enhancing and supporting of re-imbursement processes of the products-Local Complaint Process: Enhancing and application of complaint processes of business unit-Operation Smile Project: Member of a project that provides reconstructive facial surgery to indigent children Show less

  • Business Development Manager

    Jul 2012 - Oct 2015

  • Marketing Manager

    Jul 2012 - Oct 2014

  • Key Account Project Manager

    Oct 2010 - Jul 2012
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  DRD Filo Kiralama

  Jun 2016 - Jan 2019

  Business Development Manager

  • Leader of a sales and marketing team consisting of 17 direct report.• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, sales & marketing strategies.• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure wth the agencies.• Coached employees in successful integrity selling and holistic - creative marketing mind-set.• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and enhance customer acquisition. Show less

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  Straumann Group

  Jan 2019 - now

  • Creating marketing strategies and execution plans via offline / online channels for premium brands of Implantology and Orthodontics business units.• Identifying user needs, competition, value proposition, positioning, pricing and story-telling of the brands.• Building / Increasing brand awareness and generating leads while managing internal and external marketing campaigns and programs.• Developing company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. • Creating social media campaigns and calendars with Marketing & Communication Team. • Working with the agencies to create launch excellence management with creative concepts.• Giving coaching & coordinating & motivating and developing Mar-Com and Support teams for a productive working environment and efficient team achievements.• Managing marketing budget and forecasting ROI of the marketing campaigns and organizations. Show less

  • Marketing Lead Nuvo Hub EMEA

    Sept 2024 - now

  • Senior Marketing Manager

    Jan 2019 - Sept 2024