Patrick Delves

Experience

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  Regal Wine Company

  Jan 2012 - Aug 2013

  Account Executive

  -Elevated sales territory to top 10 statewide through adaptive sales strategies and exceptional service-Trained four new Account Executives on sales techniques and portfolio management, enhancing overall team performance-Awarded Salesperson of Quarter Three, 2013 for outstanding sales achievements and customer service

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  Bear Republic Brewing Company

  Dec 2013 - Dec 2014

  Cellar Operator

  -Multitasked a high-volume workload to maintain quality and consistency of over 20 fermenters of beer throughout the production process at a 2.2 million+ gallon facility-Conducted regular evaluations of production process for efficiency, as well as daily analysis of product with the Head Brewer, Production and QA/QC teams to improve beer quality-Instructed new cellar operators in brewery processes, safety protocols and standard operating procedures, in addition to updating cellar standard operating procedures Show less

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  Seismic Brewing Company

  Dec 2015 - Jul 2022

  -Directed branding efforts and executed marketing strategies across 20+ products, resulting in a 26% increase in sales volume annually-Indirectly managed and trained DTC team of 10+ focusing on brand education, proper draft line cleaning and beer pouring techniques, and customer service, as well as executing multiple on-site events, boosting DTC sales by ~30% year-over-year-Developed and launched Tremor California, leading to multiple awards and top 10 sales ranking in Northern California-Built and executed digital marketing strategies, copywriting and content creation for website, social media and email, growing combined social media audience by +200% from 2019-2022-Leveraged inbound customer email and social media as a QA/QC tool to identify and remove aging product from marketplace, resulting in improved brand perception-Created an annual sales promo budget and tracking system by working closely with multiple departments, resulting in increased distributor and retailer engagement-Designed and led in-depth brand education series for sales and DTC team members, which became a key resource for new sales team member on-boarding Show less -Co-founded and scaled Seismic Brewing Company, expanding from 5 to 40+ employees and achieving substantial sales growth-Educated 15+ industry, higher education and outside interest groups in sustainability practices, resulting in improved brand recognition and reputation as a leader in the sustainable business space-Managed logistics and inventory, optimizing distributor orders and reducing out-of-stock scenarios, leading to +350% sales growth as well as decreased production downtime-Created long-term strategic partnerships with outside parties to upcycle costly brewing waste streams-Created and implemented cold chain custody protocols to keep beer as cold and fresh as possible at brewery and in-transit to distributors, reducing beer spoilage Show less

  • Marketing Director

    Feb 2019 - Jul 2022

  • Director of Sustainability and Logistics

    Dec 2015 - Feb 2019
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  Sonoma Craft (Seismic Brewing Company and Golden State Cider)

  Jul 2022 - Jan 2023

  Brand Education Manager

  -Created and implemented brand launch materials, securing 35 placements for a new non-alcoholic cider and revitalizing interest in existing products-Developed comprehensive brand training programs for over 40 employees, enhancing internal brand knowledge-Led successful brand initiatives and training, achieving a 32% increase in DTC sales volume and improved distributor engagement through hosted educational sessions-Conducted utilities and waste audit and analysis to aid in establishing contract brewing pricing, leading to increased production capacity utilization-Leveraged industry relationships to create a strategic partnership for non-alcoholic cider production Show less

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  Shore Up Supply

  Jun 2023 - Jan 2025

  -Drive comprehensive marketing strategies to foster business growth and expand within existing markets, aligning with organizational goals-Create compelling digital marketing content, resulting in 300% growth in social channel engagement, an average email open rate of 43% and a 100% increase in website traffic-Partner with external publications, trade groups, and media outlets to boost brand awareness through targeted advertising and educational initiatives-Direct 3rd party designers to create brand identity, as well as new sales support materials and email advertisements Show less -Spearheaded marketing and sales strategy for start-up initiatives, driving business growth and increased market penetration-Oversaw annual budgeting and performance analysis, optimizing resource allocation and financial planning, finishing FY2023 15% under budget-Managed full sales lifecycle from prospecting to deal closure, resulting in a 37%+ growth in sales year-over-year-Trained new sales team member on internal processes and sales tactics and procedures, leading to a 40% increase in sales vs. prior period Show less

  • Marketing Manager

    Apr 2024 - Jan 2025

  • Sales And Marketing Manager, Trainer

    Jun 2023 - Apr 2024
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  Trinchero Family Estates

  Jan 2025 - now

  Regional Trade Marketing Manager