Joanna Brewer

Experience

• 

  News/400 Magazine

  Jan 1999 - Jan 2002

  Industry Reporter
• 

  Text 100

  Jan 2003 - Jan 2006

  Senior Account Executive
• 

  IBM

  Jan 2006 - Nov 2016

  External Relations

  • Manage team evoted to promotion of IBM consulting, industry and design teams. • Develop and execute integrated, cross-company plans for such major industry events as the National Retail Federation and Mobile World Congress spanning media, influencer and social channels.• Advance storylines to promote IBM priority areas including cloud, cognitive computing and analytics, translating technical details into accessible stories. • Apply data to inform press pitches, blog posts and bylined articles as well as such assets as social tiles and datagrams to establish IBM as a go-to source for information.• Execute innovative influencer events, bringing together industry influencers, reporters and IBM executives to promote IBM thought leadership. • Drive news coverage and feature stories for top-tier business and industry media.• Manage agency team, ensuring projects on budget and resources maximized. • Successfully hire and on-board new employees in multiple IBM locations. Show less

• 

  IBM Research

  Nov 2016 - Oct 2020

  Director, content and brand marketing

  - Build the brand and reputation of IBM Research, including its work in artificial intelligence, quantum computing, blockchain, industry research and more. - Manage a team of writers, web designers, filmmakers and social strategists that produce content to build the brand reputation of IBM Research and eminence of our scientists across owned web and social channels.- Drive end-to-end execution of IBM Research presence at key industry and IBM events.

• 

  Banfield Pet Hospital

  Oct 2020 - now

  Sr. Director, External & Executive Communications