Fidel Gamboa

Experience

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  Publicitur S.A.

  Sept 2015 - Sept 2019

  Senior Graphic Designer

  As a Senior Graphic Designer at Publicitur, I worked closely with the design team and the Ministry of Tourism to create impactful design solutions that showcased Cuba’s tourism offerings to a global audience. I contributed to a variety of high-profile campaigns and events, producing work that resonated with international investors and travellers alike.♦ Tourism Campaign Design: Collaborated with the design team and Ministry of Tourism to create a variety of tourism-related visual materials, including out-of-home billboards, promotional campaigns, and event signage that promoted Cuba as a premier global destination.♦ Brand Identity & Corporate Design: Developed corporate identities, logos, and signage systems for major tourism clients like Hotel E Sagua, OSDE Servitur, and OSDE Viajes Cuba, ensuring cohesive and impactful branding across all channels.♦ UI & Web Design: Contributed to UI design for web-based applications and tourism websites, improving user experience and engagement for clients in the tourism industry.♦ Exhibition & Event Design: Led the design of exhibition stands for tourism fairs like the Tourism EXPO Japan 2019, representing Cuba and its key tourism entities.♦ Promotional Material Creation: Designed catalogs, magazines, and other print and digital materials for high-profile events, such as the International Fair of Tourism in Cuba, attended by investors from Canada, Europe, and Latin America.♦ Creative Campaigns: Developed and executed tourism campaigns like "Autentica Cuba," "Patrimonios," and "La Habana Ciudad Maravilla," contributing to Cuba’s branding as a vibrant, historic, and culturally rich destination.♦ Signage Design: Designed both interior and exterior signage for key tourism locations and events, ensuring clear communication and visual appeal. Show less

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  Current International

  Nov 2019 - Jun 2020

  During my time at Current International, I took on dual roles as a Graphic Designer and Account Director, leading international brand strategies and the design of a comprehensive RFP for a client’s new international campaign. I worked closely with the CEO to define strategic rationale and guided the creative direction, including copy and visual assets, for proposal submissions.♦ RFP Design Leadership: Developed visual concepts, layouts, and assets for an international campaign RFP, aligning design with strategic goals to effectively communicate the client’s vision.♦ Creative Direction: Led the design process, including the development of copy, visual themes, infographics, and presentation materials, ensuring the creative vision matched the strategic direction defined with the CEO.♦ Brand Strategy Execution: Designed graphic solutions that enhanced the client’s international brand presence, maintaining visual consistency and impact across global markets.♦ Campaign Visuals: Produced visual assets for a wide range of platforms, including digital, print, and presentations, to support the international campaign.♦ Cross-Functional Collaboration: Worked closely with the CEO and cross-functional teams to translate strategic insights into engaging visual materials for client submissions. Show less ♦ Dual Role Leadership: Led both the account management and creative direction for an international campaign, collaborating with the CEO on strategy, concept development, and overall execution.♦ Strategic Brand Development: Oversaw international brand strategies for the agency’s client accounts, ensuring alignment with client goals and branding across multiple markets.♦ RFP Leadership: Managed and led the strategic and creative aspects of the RFP for an international campaign, ensuring that both design and strategy aligned with client objectives.♦ Cross-Country Collaboration: Coordinated with vendors and team members across Canada, Argentina, Colombia, France, Italy, Poland, Spain, and the UK, ensuring seamless communication and campaign execution.♦ Client Relationship Management: Acted as the primary liaison between clients and vendors, developing pitches, reports, and presentations on campaign progress, budgets, and performance.♦ Social Media and Analytics: Supported social media management efforts, including researching, analyzing, and reporting on performance across multiple regions. Show less

  • Graphic Designer

    Feb 2020 - Jun 2020

  • Account Director

    Nov 2019 - Jun 2020
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  Freelance

  Jul 2020 - now

  Graphic Designer

  Experienced designer specializing in branding, editorial design, web design, and digital marketing, delivering tailored solutions to clients globally.♦ Designed web, native, and video ads for StackAdapt, enhancing the effectiveness of its programmatic advertising platform.♦ Created and optimized landing pages, editorial content, and campaign materials for clients across Canada, the U.S., and Asia, ensuring alignment with strategic goals.♦ Produced social media resources for The Grandmothers Advocacy Network (GRAN), raising awareness for child hunger in sub-Saharan Africa.♦ Developed logos and brand identities for Inward Strong and its foundation, Be Inward Strong, supporting mental health education initiatives.♦ Led website redesigns and crafted creative assets for A&H International Cosmetics and Ubiq Security, boosting user engagement and enhancing digital presence.♦ Spearheaded the editorial redesign of an eBook series for ZynBit, a North Carolina-based tech company, improving user experience and readability. Show less

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  StrategyCorp Inc.

  Feb 2022 - Aug 2024

  Graphic Strategist and Designer

  As the in-house graphic strategist and designer at StrategyCorp, a leading Canadian professional services consulting firm, I specialized in transforming complex ideas into compelling visual narratives. I delivered creative solutions for government agencies, private companies, and non-profits, ensuring designs were aligned with brand guidelines and communication objectives.♦ Client-Focused Design Solutions: Delivered customized design solutions tailored to client brand guidelines and unique communication goals, ensuring effective visual alignment with their identity.♦ Simplifying Complexity: Translated intricate topics into visually engaging content, creating user-friendly designs across platforms including proposals, reports, marketing materials, websites, and social media.♦ Project Leadership: Managed multiple concurrent projects in a fast-paced environment, delivering high-quality designs on time and within budget, while ensuring client objectives were met.♦ Creative Direction: Produced illustrations, infographics, and charts to simplify complex messaging and engage audiences. Maintained accessibility standards (AODA) and inclusive design principles.♦ Cross-Functional Collaboration: Partnered with internal teams to develop creative briefs, refine visual concepts, and align designs with broader strategic goals, ensuring cohesive communication.This role allowed me to blend creativity, strategic insight, and technical proficiency to produce impactful designs that resonated with clients and their audiences. Show less