Varun Kukawalkar

Experience

• 

  Godrej & Boyce Mfg. Co. Ltd.

  Jul 2013 - Aug 2019

  - Revamped the order entry process to reduce errors and enhance efficiency.- Managed and coordinated various marketing activities, including strategy development and event planning.Led the implementation of Microsoft Dynamics 365 CRM, creating custom dashboards and automating key marketing processes.- Conducted regular competitor analysis to adjust marketing strategies and maintain market competitiveness.- Provided training and support to sales and service teams on CRM and marketing tools. Show less

  • Assistant Marketing Manager

    Oct 2018 - Aug 2019

  • Senior Marketing Executive

    Jul 2013 - Sept 2018
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  The AA (Ireland)

  Oct 2020 - Apr 2021

  Campaign Lifecycle Executive

  - Automated and managed multi-channel marketing campaigns, including email, SMS, and in-app notifications.- Maintained and optimized the CRM database for accuracy and efficiency.- Conducted A/B testing on campaigns to refine strategies and improve customer interactions.- Worked closely with external partners to manage and execute marketing campaigns.

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  Pulsate

  May 2021 - Dec 2021

  Digital Marketing & CRM Manager

  - Led the implementation of HubSpot CRM, ensuring a smooth migration of customer profiles.- Developed and launched the company’s first Account-Based Marketing (ABM) campaign.- Conducted in-depth market research to inform digital marketing strategies and improve market positioning.- Managed cross-functional teams to execute marketing initiatives and optimize customer engagement.

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  ZiggyTec

  Jan 2022 - Nov 2024

  Marketing & CRM Manager

  - Implemented Zoho CRM to streamline marketing activities and trained stakeholders for effective use.- Introduced ClickFunnels 2.0 to automate marketing processes and develop personalized sales funnels.Managed comprehensive email marketing campaigns and led the company’s rebranding efforts.- Developed and executed digital marketing strategies to enhance the company’s online presence and lead generation.- Organized and represented the company at various industry events and exhibitions. Show less

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  Dragonfly

  Nov 2024 - now

  Digital Marketing Manager