Cătălina Mătăsaru

Experience

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  Go Free - Asociația pentru Sprijinirea Societății Civile

  Jun 2013 - Jun 2016

  Editor/ Project Coordinator

  I was a member of the project writing team and I was involved in the implementation process, mainly as a communications manager. My daily activity within the NGO ranged from communication with international partners and establishing new formal partnerships for projects, to overviewing the activity of other volunteers and facilitating internal staff meetings and, among others:- Documenting, writing, editing the articles focusing on different topics regarding human rights-Promoting the articles and the website on social media platforms-Establishing partnerships with national and international NGOs - Item planning activities with other national and international institutions Show less

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  Freelance

  Jul 2016 - Dec 2023

  Freelance content writer for various international clients.Industries:- Marketing- Real Estate- Health/Medical- Beauty- Tourism- Law- Human Relations- OtherTypes of content- Articles- Blog posts- Ebooks- Whitepapers- Website Content- Product description- NewslettersMain responsibilities:- Writing clear, engaging articles based on the client's needs; - Researching the topic in-depth to provide authoritative sources;- Identifying additional valuable keywords that could increase content impact;- Analyzing client voice (if any) to fit their style and address existing content marketing goals;- Proofreading articles before submitting for approval. Show less

  • Freelance Content Writer

    Jul 2017 - Dec 2023

  • Social Media Manager

    Jul 2016 - Dec 2023
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  Zile și Nopți Cluj-Napoca

  Oct 2016 - Jun 2019

  Editor In Chief

  Bi-weekly magazine promoting various „to dos” in Cluj-Napoca (events, restaurants, cafes, bars, tourist attractions, and others).- establishing the editorial content for each issue together with the sales team, based on relevant, current events, and focus points of the city;- writing and editing all articles set to be published in the magazine, and uploading them on the website;- researching interesting interview subjects, contacting representatives, creating interview guides, and editing the final versions of the interviews;- promoting the magazine content through Social Media platforms (Facebook, Instagram);- managing the magazine's social media accounts;- maintaining partnerships with various cultural institutions, local venues, or other collaborators;- proofreading the final version of the magazine before sending it to print;- updating the website with timely and interesting events from Cluj, based on public preferences and expectations. Show less

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  Pocket Guide Cluj

  Nov 2016 - Dec 2019

  Copywriter

  Monthly pocket guide for international tourists, promoting focus points of Cluj-Napoca.- establishing the monthly event calendar, with a strong focus on the particular events relevant for catering to international tourists in Cluj;- writing advertorials or articles based on the client's brief. There were occasions where the client did not offer a brief, so the article needed additional research;- proofreading and fact-checking.

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  Msg Maraton Apuseni

  Feb 2018 - Dec 2019

  Marketing Specialist

  Working as a Marketing Specialist for the msg Apuseni Marathon trail running competition.Main responsibilities:- implementing the Marketing Strategy;- managing the race's Social Media accounts;- creating engaging posts for the race's Social Media Accounts (Facebook and Instagram);- addressing audience queries (through messages, comments, etc.);- creating email newsletters through SendinBlue;- writing engaging articles on various topics of interest for the running community, press releases, etc.Most Marketing efforts here had to be bilingual, in Romanian and English. Show less

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  ContentWish

  Feb 2023 - now

  Proving AI can't fully replace human writers, one specialized article at a time. - Crafted SEO blog content for clients in various industries- Edited articles to ensure brief compliance, and that they meet quality expectations- Offered guidance to new writers joining the team

  • Content Lead

    Jan 2024 - now

  • Content Writer and Editor

    Feb 2023 - Dec 2023