
Ilayda Ergin
Account Executive

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About me
Purchase Manager
Education

Santa Cruz High School
-High School Diploma 90% Distinction
Akdeniz University
2014 - 2018Bachelor's degree Marketing 87% DistinctionSpecilization in business modules (e.g. HR, finance, business planning andoperations management) plus more specialist marketing modules (e.g.marketing communications, consumer behaviour, digital marketing, marketingstrategy services and strategic management).
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Solvay Business School (VUB)
2019 - 2021Master's degree International Business
Experience

TurkNet İletişim Hizmetleri
Jan 2014 - Jan 2015Account Executive-Building proactive relationships with customers. -Managing customer requirements.

Expedia Group
Jun 2016 - Jun 2018Market Associate-Consistently leveraging data specific to their market available in Expedient, Expedia’s proprietary market insights and activity prioritization dashboard. -Optimizing content, rate and availability competitiveness on the Expedia sites to maximize customer conversion. -Securing additional inventory over high demand and compression periods to satisfy customers’ pressing needs. -Support Expedia’s business development efforts through smooth on- boarding of new hotel partners. Execute KPI metrics (targets, goals and/or strategic objectives) set by LPS leadership team. Show less

Optimy
Jan 2018 - Sept 2019Lead of CRM and Marketing SpecialistManaging a team of lead generators in Manilla and Belgium. Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Deciding on CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle. Working closely with all departments to ensure CRM works effectively for all aspects of the company. Managing Inbound Quality for organic search, direct traffic and paid advertising.Overseeing direct communications with customers through CRM. Monitoring and maximising customer lifetime value strategies ensuring maximum profitability. Ensuring the database is segmented effectively for targeted marketing activities. Monitoring the sourcing of qualified contacts and dispatching the companies to source. Ensuring the sourcing of appropriate contacts in the right markets. Show less

DigiTribe
Feb 2021 - Apr 2021Digital Lab Program - Community DevelopmentMaster Compulsory Internship - DigiTribe is an IT & business Consulting company specialized in Digital enablement & execution.We co-develop our Tribes (Cyber Security, Architecture, Cloud & Digital enablement) with the communities to bring innovation, relevant digital practices and start-up mindset to large corporate organizations.

Versa Group
Aug 2021 - now•Establish and maintain strong relationships with key suppliers, manage supplier performance, and resolve any issues.•Continuously evaluate and optimize the supply chain and transport overseas, identifying opportunities for cost savings, process improvements, and risk mitigation.•Analyze procurement data through SAP system, generate reports, and provide insights to management regarding purchasing trends, cost fluctuations, and potential risks.•Develop and implement procurement strategies, policies, and procedures to ensure timely and cost-effective acquisition of goods and services.•Monitor inventory levels, forecast demand, and ensure timely delivery of goods to avoid stockouts or excess inventory.•Product Management, deep knowledge of the market and ensuring the qualification of the goods.•Knowledge of import regalarizations, customs issues, commodity codes/HS codes, international business law. Show less
Purchase Manager
Feb 2023 - nowImport Specialist
Aug 2021 - Jan 2023
Licenses & Certifications
- View certificate

Technical Recruiting
LinkedInFeb 2021 - View certificate

HubSpot Sales Software Certification
HubSpotMay 2019 - View certificate

Talent Sourcing
LinkedInFeb 2021 - View certificate

Hubspot Marketing Campaign
HubSpotMay 2019 - View certificate

Google Analytics
GoogleApr 2021
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