
Karan Sidana
Project Management Intern

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About me
OfBusiness | IIM-R Top 10% | CIC, DU
Education

Zakir Husain Delhi College
2020 - 2021Semester Exchange: Meta-College PSYCHOLOGYStudied B.A. (Hons) Psychology papers across my third and fourth semester such as Statistical and Research Methods, Social Psychology and Psychological Disorders

Shri Ram College of Commerce
-Studied B.Com (Hons) papers namely Principles of Marketing, Financial Markets and Macro-Economics in my fifth semester

Ramjas College, Delhi
2020 - 2020Semester Exchange: Meta-College Political ScienceStudied B.A. (Hons) Political Science papers namely Political Theory (Sem II) and Global Politics (Sem IV) in my second semester

Delhi University
-Bachelor of Arts - BA Liberal Arts and Sciences/Liberal StudiesDUET- AIR 16 | Rank 2nd in the Cohort | Class Coordinator | Member, Quiz Society | Member, Film Society

Indian Institute of Management Rohtak
-Master of Business Administration - MBATriple Honors: Marketing & Strategy, Economics & Public Policy and Finance & Accounting
Experience

MockBoard EduTech Pvt. Ltd.
Sept 2019 - Feb 2020Project Management Intern• Managed logistics, finance, and grievance resolution for the Rajasthan field operations team, implementing strategies to streamline operations and ensure optimal resource allocation.• Led strategic communication efforts with a network of 100+ institutions to establish and oversee nodal centers. These strategic partnerships were crucial for efficient program execution and resource coordination.• Strategically orchestrated the onboarding process for subject matter experts and exam evaluators from top-tier institutions in Rajasthan. Show less

Address Constructions Pvt Ltd
Jul 2021 - Dec 2021Business Development Intern• Conducted extensive surveys encompassing 300+ potential clients, meticulously gauging demographic characteristics, purchasing power, and advertising potential. • Collaborated cross-functionally to craft a concise five-point strategic blueprint, optimizing marketing spend based on robust data analysis. This blueprint aimed to enhance marketing efficiency and maximize ROI by allocating resources judiciously.• Utilised data analytics to assess performance metrics in active media campaigns, identifying areas requiring tactical adjustments to drive higher engagement Show less

TEDxIIMRohtak
Aug 2022 - Jan 2023HostActed as the Master of Ceremonies (Emcee) for the 7th edition of TEDxIIMRohtak

OfBusiness
Apr 2023 - nowAs a part of the prestigious Management Trainee- Young Leaders' Program, my primary responsibility involves driving expansion of the 'Oil & Gas' category by launching and scaling new crude-derivative commodities such as FO/LSHS/RPO/LDO. This involves not only identifying and capitalising on new business prospects but also orchestrating market sizing, data analysis, developing effective go-to-market strategies, and actively driving sales initiatives across several industries. Integral to this role is the strategic development of robust sourcing channels, including importing network, negotiating manufacturing contracts, and cultivating strategic trading partnerships. Show less • Led a comprehensive market study for a petrochemical commodity, crafting a strategic sales approach and executing transactions to validate the concept's viability.• Strategically established a petrochemical vertical by formulating a Go-To-Market (GTM) strategy, incorporating market sizing, trade analysis, and the cultivation of supplier networks.• Generated more than 350 sales opportunities through outbound cold-calls, employing market analysis, relationship-building, and technical expertise.• Achieved a Pre-Placement Offer (PPO) and Live Project in Sales Strategy, reflecting exceptional performance and the delivery of high-impact results. Show less
MT: Category Manager - Oils & Fuels
Apr 2024 - nowManagement Intern
Apr 2023 - Mar 2024
Licenses & Certifications

Google Data Analytics
GoogleSept 2021
Business Analytics
KPMGJan 2023
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