Shatrughan Jha

Experience

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  Vcare Corporation

  Aug 2007 - Mar 2008

  Operation Research Excutive

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  Mindworks Global Media Services Pvt Ltd

  Apr 2008 - Apr 2012

  Sr. Team Leader

  Responsible for leading a team of 5 people.Train the team on WordPress, Google Analytics, Advance Excel, report preparations, data collection.Apart from this, uploading content on CMS, changes in the website, data scrapping through automation, PHP tools planning, etc.

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  CarToq.com

  Apr 2012 - now

  Assistant Manager - Ad Operations | CarToq.com

  Managing cartoq.com and hindi.cartoq.com projects and identifying areas for future development & growth of the websites.Responsible for overall monetization of the sites through various International and Indian based ad networks and advertisers (CPC, CPM, CPL, CPS-based) using Google DFP and various ad servers. Analysis of campaigns and its rates on regular basis.Coordinate with programmers to get the tasks done efficiently.Research for new ad networks and advertisers for the sites and negotiate for rates accordingly.Interact with advertisers for ad impressions optimization, CPM rates, unrelated ads, special campaigns etc.Evaluating the inventory availability and taking corrective actions.Use various tools like Google Analytics, Google Insights, Google DFP, Tribal Fusion ad server and other advertisers' backends for website management.Make daily reports of revenue, keywords, traffic etc.Monitor campaigns throughout the lifecycle, communicating with account managers, creative agencies and vendors on issues as neededSetup traffic and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches Show less