Katy Treadwell

Experience

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  Phuel Marketing

  Jul 2009 - May 2012

  Creative Director

  As the Creative Director for a full service ad agency I wrote radio and television scripts, provided voice work, managed casting calls, directed on and off-site commercial production and developed and placed media buys on behalf of our clients. Using Nielsen data and Tapscan program suite, I provided applicable data and research to all of our clients in order to make informed and educated buys. I worked closely with each and every client to help design and develop programs to build brand and accentuate brand/product/service awareness. In 2011, I wrote, directed and cast a 3 time ADDY Award winning campaign for a large hospital in Oklahoma City. I helped clients develop an effective media mix by using radio, television, streaming, print, outdoor, web and social media. Show less

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  Cumulus Media

  Jun 2012 - Jul 2015

  Account Executive

  Working for Cumulus Media I sold 6, top tiered radio properties in the Oklahoma City market. I was responsible for maintaining and developing relationships with new and existing clients. I wrote radio scripts and made buy recommendations based on the clients specific needs. I have the ability to identify and assess a client's needs and make informed and effective recommendations based on my research and expertise. I also acted as a liaison between the traffic, promotions and production departments and client in order to oversee, from start to finish, multi-media campaigns including radio, streaming, web and social media. Show less

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  Alpha Media USA

  Aug 2015 - now

  * Manage a digital sales staff of 5 * We provide clients with innovative and effective digital products and solutions that lead to more engagement, conversions, data, information, and ultimately increased ROI/ROAS * From SEO and SEM to the newest advancements in CTV and attribution, we deliver a customer experience and results that are second to none.* We help companies of any size navigate the wild west of digital... From local breweries and restaurants to major colleges/universities and Fortune 500 companies. Show less As an Alpha Media Account Executive I work to develop new relationships with potential advertisers and cultivate existing relationships with current advertisers. I create and implement comprehensive marketing and branding campaigns for clients in various industries. I work side by side with our in-house teams to develop specialized campaigns for each individual advertiser based on needs and budget. I perform research using TapScan and Nielsen ratings to make educated and informed decisions that will benefit the client. I work with clients, large and small to provide a media mix including radio, streaming, web and social media to further their brand and grow their business. Show less

  • Digital Manager

    Jan 2017 - now

  • Account Executive

    Aug 2015 - Jan 2018