Natalie Steers

Experience

• 

  GDS International

  Jan 2008 - Mar 2010

  Assistant Editor

  Initially writing features, I soon began generating story ideas, conducting interviews, writing cover stories, editing, subbing and proofreading. My responsibilities also included flat-planning/paginating the magazine and liaising with the sales team on commercial activities.

• 

  Dazed and Confused, Red, Stylist

  Mar 2010 - Feb 2011

  Intern

  To gain further experience in digital publishing, I spent a year interning in the online departments at Red, Dazed and Confused, and Stylist magazine, researching stories and writing online content, as well as gaining experience in content creation for social media.

• 

  Stylist

  Feb 2011 - Mar 2011

  Freelance writer

  I held a freelance contract for Stylist.co.uk during spring London Fashion Week, uploading images and writing copy on shows in real time.

• 

  Sift Media

  Aug 2011 - Dec 2013

  Continuing to write news and features for MyCustomer.com but now with greater responsibility for the site's social media activity, shaping strategies for each social channel and engaging MyCustomer's external audience. Sourcing and writing stories for MyCustomer.com, a news site covering CRM, customer service, marketing and social media. Also responsible for representing the brand at industry events, conducting interviews, creating and editing video content and helping to manage the site's multiple social media accounts.

  • Community Editor

    Jun 2013 - Dec 2013

  • Contributing Editor

    Aug 2011 - Jun 2013
• 

  ThirtyThree

  Dec 2013 - Jun 2015

  Social Media Manager

  Managing multiple social media accounts and strategy for recruitment communications agency ThirtyThree, my responsibilities included: conducting online community audits and landscape mapping, content strategy and seeding, community management and engagement, creating and managing social campaigns, providing social media training for clients, and delivering on set KPIs. My main project at ThirtyThree was the creation, execution and launch of a social media strategy for AXA's global recruitment channels, named Discover AXA. The campaign was a huge success, winning:• Best Graduate Campaign at the 2016 RAD Awards• Best Recruitment Website, App or Campaign at the 2015 DADI Awards • Best Use of Social Media at the 2015 CIPD Recruitment Marketing AwardsI also oversaw the work of the Social Media Executive, providing ongoing training and helping to manage the day-to-day duties of all accounts.Clients included: AXA Global, AXA UK, National Trust, LV=, Wragge Lawrence Graham & Co, Met Office and Admiral Unlimited. Show less

• 

  Specialist

  Jun 2015 - Nov 2015

  Digital Content Marketer

  Continuing to work in social but now within a wider content marketing strategy, my responsibilities at Specialist included: social media management and strategy, social PPC management and strategy, web content strategy, content optimisation, content auditing, email marketing, influencer outreach and SEO.

• 

  Havas helia

  Nov 2015 - Dec 2015

  Freelance Social Media Strategist

  Providing consultancy for Peperami's three-week social media campaign #HowIPeperamiRoll. Launching with a Promoted Trend on Twitter to promote a UGC video competition, the campaign was supported with organic outreach and a Vine influencer marketing strategy. Responsibilities included: social campaign strategy, content planning and creation, and data analysis and campaign reporting.

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  Zone

  Dec 2015 - Mar 2025

  Delivering customer-centric strategy and consulting for Cognizant enterprise clients across public and private sectors. Leading and delivering marketing and content strategy for Zone and Cognizant clients including Aviva, Maersk Global, Maersk Oil, adidas Global and Unilever.

  • Senior Experience Strategist

    Mar 2019 - Mar 2025

  • Marketing Strategist

    Dec 2015 - Feb 2019
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  RAC

  Mar 2025 - now

  Senior Digital and Data Product Manager