Experience

• 

  Dineout.co.in

  Sept 2020 - Jan 2022

  - Developed and executed brand communication strategy across all offline and online channels.- Launched a new line of event, Jazz & Malt Experiences, increasing user acquisition by 15%.- Ideated and executed marketing and sales campaigns, achieving 3x growth in transactions.- Conducted GTM planning for a premium dining membership program.- Curated and managed influencer marketing campaigns with DineoutPeDekho, QuickBytes, and #ChooseToChallenge.- Established 12+ brand alliances and strategic partnerships with high-profile brands. Show less

  • Executive Brand Marketing

    Jan 2021 - Jan 2022

  • Marketing Intern

    Sept 2020 - Jan 2021
• 

  Bajaj finserv health

  Jan 2022 - Sept 2023

  - Curated communication strategy for different business units, resulting in a 5x reduction in customer acquisition cost through automation and calendarization.- Responsible for the growth of subscribed users on the platform, with 20% month-on-month increase in users and 5% increase in transactions through acquisition and engagement activities.- Drove governance and costing model for all campaigns, achieving less than 5 impressions per user with increased conversion.- Created data strategy for different business verticals based on cohort identification, user demographics, behavioral pattern, channel response, and user affinity. Show less

  • Marketing Manager

    Jan 2023 - Sept 2023

  • Assistant Marketing Manager

    Jan 2022 - Mar 2023
• 

  Airtel

  Sept 2023 - Jan 2024

  Brand manager

  - Drove Airtel Thanks app adoption through DTH barker channel, resulting in a 0.8% increase in new user installations- Curated 360 sales campaign for Airtel Digital TV in KK & TN circles

• 

  Hdfc bank

  Jan 2024 - now

  Digital acquisition manager

  - Launched HDFC Bank's first digital initiative for Retail Trade Forex Services, driving significant portfolio growth and higher account balances.- Developed a digital lead generation system for Trade Services, improving lead conversions and SME engagement.- Created a personalized flipbook for Trade Service customers, enhancing sales efficiency and customer insights.- Built a product recommendation engine for SMEs, boosting cross-sell conversions significantly.- Increased adoption of the Smart Hub Vyapaar app, driving higher merchant engagement and incremental revenue.- Led the digital deployment of sound box solutions, unlocking cross-sell opportunities for banking products.- Automated Current Account onboarding, resulting in higher incremental revenue through streamlined processes. Show less