Justin Kueh

Experience

• 

  SG LED Lighthouse

  Nov 2014 - Dec 2014

  Digital Marketing Intern

  Managed their flagship sales platform, Qoo10, and assisted with inventory management and sales.• Initiated a strategic review of product portfolio, developed a competitive analysis of SG LED Lighthouse, and recommended to expand product offerings to fans which was eventually implemented.• Initiated social marketing campaign with over 90% approval ratings on Facebook (800 likes) and Google (40 reviews, 4.6/5).

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  Ministry of Education, Singapore (MOE)

  Jan 2017 - Mar 2017

  Relief Allied Educator

  Taught music curricula to half of Mayflower Primary School’s cohort, and designed the music curriculum based on MOE’s paraphernalia for Mayflower Primary School.• Scheduled an entire year’s curriculum for the upper primary students within one month.• Prepared pedagogical materials to ensure a smooth handover.

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  Singapore Management University Wee Kim Wee Centre

  May 2018 - May 2019

  Intern

  Led committee to coordinate events, liaising with different stakeholders and distinguished global personas such as Ela Gandhi.• Prepared cost-analyses of digital marketing options (FB/Google), with the implementation increasing event attendance by 50%.• Established SOPs and cloud solutions, and successfully launched over 10 events, one which numbered over 1800 people.

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  Singapore Management University – Corporate Services

  May 2018 - Jun 2018

  Student Assistant

  Catalogued business assets for the School of Business. • Used VBA codes in Excel to speed up the cataloguing process by 50% and concluded a six weeks project in three weeks.

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  Deutsche Bank

  May 2019 - Jul 2019

  Wealth Management Intern

  Provided cross-functional support to different teams on cross border policy, data retrieval and data visualisation.• Co-led a team of 5 to interview a combined total of 30 employees, generated user stories, and identified their pain-points.• Outlined a product vision and strategy to implement Symphony, a secure instant messaging platform, to streamline all the banks’ messaging platforms, and to replace the unsecured client-facing messaging function on the Wealth Management app. • Developed a proof-of-concept chatbot to conceptualise the implementation of bot-to-bot communication in Symphony to replace manual requests for data. This would potentially save my team alone 375 hours a year.• Generated actionable insights using Tableau and Microsoft Access to work with relational databases, and created a macro to automate the loading of multiple databases using Microsoft Access which sped up the report generation process by 6x. Show less

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  Singapore Management University

  Jul 2019 - May 2020

  Research Assistant

  Assisted Professor John Donaldson with his research on palm oil and poverty in Malaysia• Prepared literature review and thematic analysis on 50+ academic articles with 4 major themes identified.

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  Deutsche Bank

  Jul 2020 - Jul 2020

  Corporate Banking Intern

  Worked in Securities Services as part of the Client and Service Delivery team, where I helped to create a digital guide to reduce trade queries.• Recommended improvements to Deutsche Bank’s client-facing Autobahn app by identifying areas where customers’ touchpoints could be streamlined, and proposed the use of data analytics to track the usefulness of features within the app.• Automated an error checker that parsed through 150,000 data entries and caught all missing client data when Deutsche Bank upgraded to a new DBMS, saving around 1,250 man hours.• Analysed the green financing competitive landscape and market gaps that Deutsche Bank could fill in. Proposed green corporate financing with tiered structures as part of bank’s innovation drive. Show less

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  Ministry of Digital Development and Information

  Oct 2021 - Jun 2023

  Manager (Digital Economy Office)

  Analysed and implemented policies impacting 200,000 tech workers across Singapore

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  Ministry of Health (Singapore)

  May 2023 - now

  Senior Analyst

  - Analysing and implementing outpatient features of MediShield Life, a $11B portfolio insurance product with $1B annual expenditure that benefits 4.2M people yearly.- Co-ordinated with legal, engineers, and clinicians to enable digital payouts for MediShield Life and MediSave claims for MIC@Home 2 years ahead of schedule to meet national priorities. MIC@Home is expected to triple capacity from 100 beds in 2023 to 300 in 2024.- Reviewing parameters of MediShield Life such as claim limits, deductible, and pro-ration factors. - Supporting implementation of new features and enabling digital payouts for new treatments across hospitals in Singapore. Show less