Chris Michels

Experience

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  Reid Planning Inc

  Jan 2007 - Jan 2010

  Planner & Technical Writer

  - Developed and managed land use and land development projects for the Department of the Navy. Wrote, reviewed, and analyzed in depth technical reports. - Reviewed and updated real property inventory data for Department of Navy utilizing NAVFAC iNFADS system.- Implemented internal style guide and training manual to maintain consistent branding, messaging, and layout across all marketing and communication materials generated by the organization.- Provided administrative support to CFO which included writing, editing, and reviewing new business proposals. Tracked ongoing projects to ensure strict government protocols were met. Show less

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  Coast 101 Sales & Auctions

  Jan 2010 - Jan 2018

  Digital Marketing Manager

  - Led transition of traditional brick-and-mortar business to e-commerce storefront. - Completed full e-commerce website build from initial design to full implementation including all copywriting and editing.- Excelled against KPI and industry benchmarks related to SEO, CTR, and ROI to achieve exponential growth in web traffic, online sales, and increases in lead generations.- Managed budgets, created and reviewed all creative writing content, email campaigns, and monitored performance of international web marketing campaigns through online advertising networks including Google, Facebook, Twitter, and Instagram. Show less

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  BLNDN

  Jan 2018 - Jan 2019

  Digital Marketing Manager

  - Achieved 68% growth in web traffic, 29% increase in online order totals, and 12% increase in total sales over previous marketing efforts.- Implemented informed business strategies using analytics data to analyze, track, and evaluate patterns, generate registration leads, and maximize profitability.- Published monthly reports using dashboards displaying analytic data and registration information in a clear and easy to interpret manner to communicate to a wide range of colleagues with varying degrees of technological fluency. Show less

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  Einstein Industries

  Jul 2019 - Jan 2022

  - Managed 31 individual client accounts across the medical, dental, and legal industries with a total monthly budget of $100K. - Accounts averaged 96% growth in conversions coupled with a 24% reduction in cost per conversion.- Developed and implemented innovative white hat strategies and ad copy best practices that led to improved account performances throughout the department.- Led initiative to implement Google Analytics 4 properties for every client in order to best utilize the advantages of complete Google Suite integration.- Created and refined data tables within Airtable to provide crucial information in support of daily business operations. Show less - Wrote engaging, authoritative copy for websites on a wide range of subjects based on client needs utilizing SEO best practices to maximize organic SERP rankings.- Created new web pages on a growing presence of multiple websites with a focus on increasing organic SEO as well as client engagement.- Published completed pages and update URL slug when necessary to be inline with SEO best practices.- Deployed 301 redirects upon publication of webpages to avoid outdated URL throwing a 404 error.- Updated Google Analytics to reflect publication of new and updated pages to accurately track user behavior. Show less

  • Paid Media Specialist II

    Sept 2021 - Jan 2022

  • Content Writer III

    Jul 2019 - Sept 2021
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  NextLeft

  Jan 2022 - Apr 2022

  Senior Paid Media Specialist

  - Managed client portfolio with a combined $1.4M+ monthly budget across Google Ads, Meta (Facebook) Ads, and LinkedIn Ads.- Implemented effective, growth based strategies that lead to campaigns regularly exceeded the goals of clients in industries including SAAS, e-commerce, logistics, real estate, banking, and health care.- Through well-vetted keyword research, accurate targeting, and impactful ad copy in-line with user intent, clients experienced growth in KPIs including higher volume of qualified leads, increased impression share, and improved ad positions. - Against industry trends, improved KPI metrics were achieved with significant reductions in both CPC and CPA, which in turn lead to an overall increase in ROAS. Show less

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  Estey & Bomberger, LLP

  May 2022 - now

  Marketing Director

  - Leverage AI including ChatGPT, Perplexity, and Claude to maximize workflow efficiency.- Exceed industry benchmarks for performance with an astronomical 31.8% sales close rate.- Employ functional iterative advancements across various Google Ads and Microsoft Ads accounts.- Deliver integrated marketing strategies in-line with evolving business priorities while maximizing ROI.- Optimize audience segmentation based on contact attributes and digital behavior.- Analyze A/B/n and multivariate tests to quickly evaluate best online creative asset variations.- Evaluate content performance in terms of views, bounce rate, conversions, and visitor flow. Show less