Erika Eells

1st Place Winner - University of Minnesota Carlson School of Management Idea Jam - Powered by U.S. Bank U.S. Bank Feb 2024 In a team of four women, we were passionate about a problem in FinTech regarding younger generations saving and investing; we proposed a solution, found a clear customer base, defined the value the solution provides to the customers and the firm, and how we might go about building the solution and motivating the younger generations to get involved.We were responsive to feedback from our U.S. Bank mentors throughout the process. Our submitted concept was a game that people can play and… Show more In a team of four women, we were passionate about a problem in FinTech regarding younger generations saving and investing; we proposed a solution, found a clear customer base, defined the value the solution provides to the customers and the firm, and how we might go about building the solution and motivating the younger generations to get involved.We were responsive to feedback from our U.S. Bank mentors throughout the process. Our submitted concept was a game that people can play and plan their life events. Data science/AI would be used to understand from plain language what people want their path in life to be, and can advise financially, and ask the right questions. Personas could be randomized to view alternative life paths. The solution has three parts: (1) it's a financial advisor, (2) it's a game--it's fun to play, and (3) it uses data science and AI to allow for a nuanced, personalized life plan and financial advice instead of the "one size fits all" options available on banking sites today. It gives people access to a financial advisor who can't necessarily afford one. Show less