Scott Toby

Experience

• 

  Toby & Stone Designs

  Jan 1998 - Jan 2002

  Partner

  Freelanced in mural painting, decorative and specialty painting for commercial and residential commissions

• 

  Scott Toby Studio

  Jan 2002 - now

  Owner

  Work with large and small businesses creating identity, publications, advertising, print collateral, digital assets, and environmental designs.

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  Design Guild - Fine Furniture Galleries

  Jun 2002 - Jul 2010

  Co-owner

  - Created store logo and all related branding materials- Designed all print advertisements and collateral- Met with sales and advertising representatives- Purchased all media for advertising

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  Baylor University

  Sept 2010 - May 2020

  Managed design and production of signature Baylor publications: 'Arts & Sciences', 'The CORD', and 'Synergy'. Also assisted the Director of Brand Development with 'Baylor Magazine' as needed. Additional responsibilities included design work on various Baylor Alumni Network, Homecoming and Continuing Education projects. Develop advertising and graphic design projects that promote and communicate Baylor's message to students, prospective students and the community.

  • Senior Graphic Designer | Brand Development

    Sept 2016 - May 2020

  • Senior Graphic Designer | Baylor Magazine and Alumni Communications

    Jun 2013 - Sept 2016

  • Senior Graphic Designer | Marketing Design

    Sept 2010 - Jun 2013
• 

  The VIBE

  Sept 2016 - now

  Co-Owner

  Created initial store concept; showroom layout; brand identity; store policies, and overall showroom interior and exterior design. Currently responsible for team leadership, purchasing, merchandising, marketing, promotional planning, and managing social media. Other responsibilities include creating print collateral, advertisements, and digital assets for store promotion through social media platforms.

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  Baylor University - Hankamer School of Business

  Sept 2023 - now

  Senior Graphic Designer | Office of Communications and Marketing

  As the Senior Graphic Designer for Baylor University's esteemed Hankamer School of Business, I serve on the Communications and Marketing team which allows me to participate in shaping and elevating our institution's visual identity.In this capacity, I take responsibility for maintaining and upholding brand standards, ensuring every design element reflects the essence of Baylor Hankamer School of Business and fosters recognition and trust.My primary focus is on creating impactful print and digital advertising materials and graphic design projects that effectively convey the Hankamer School of Business's messages and initiatives to a diverse audience encompassing students, prospective students, donors, faculty/staff, and the wider community.Key Responsibilities:- Managing Brand Standards: I am dedicated to preserving the integrity of our brand through strict adherence to brand guidelines, guaranteeing a consistent and professional visual representation.- Project Management: I orchestrate design projects from conception to execution, ensuring seamless workflows, on-time delivery, and effective resource utilization.- Strategic Initiatives for National Profile: I am privileged to project manage the design for strategic initiatives aimed at elevating the national profile of Hankamer School of Business among students, faculty, and peer institutions. These projects play a pivotal role in advancing our school's reputation.- Developing Print and Digital Collaterals: I translate ideas into visually compelling designs, whether in traditional print media or innovative digital campaigns. Each project is an opportunity to engage and inspire.- Effective Visual Communication: My belief in the power of graphic design to communicate messages effectively drives my work. I aim to create designs that resonate with our target audiences and further our mission. Show less