Catalina Ramirez Roa

Experience

• 

  GroupM

  Jul 2016 - Dec 2016

  Digital Trainee Mplatform

  Trainee in American Express account. Role support while implementing and creating reports for the Ensighten platform.

• 

  GroupM

  Aug 2017 - Dec 2019

  Direct contact with the planning team, reporting and delivering of results. Implementation and optimization of Business Manager platform, Campaign Manager, Twitter Ads, Google Adwords and DV 360 for the accounts: American Express in Mexico, Warner Bross, Yanbal, Arroz Diana and Alqueria. Responsible for different brands within the American Express account. Implementation and optimization of Business Manager, Campaign Manager and DV 360 Programmatic platforms.

  • Bidding Platform Senior Mplatform

    Oct 2018 - Dec 2019

  • Bidding Platform Specialist Mplatform

    Aug 2017 - Sept 2018
• 

  MediaCom

  Jan 2020 - Apr 2020

  Planner Digital

  Development of strategies according to the objectives of each client. Monitoring of digital investment and KPIs of each implemented campaign. Elaboration of reports while establishing direct contact with the client in the presentation of advertising results for the different brands such as: Yanbal, Arroz Diana, Colfondos, Asofondos, Alqueria.

• 

  PGD LATAM

  Nov 2020 - now

  Designing Google Ads strategies for various brands in Europe and the United States, including plan creation, campaign implementation, optimization, reporting, and tracking to achieve set objectives. Implementation, optimization and reporting of branding and performance campaigns employing different platforms like: Pinterest, Facebook, Google ads, Dv360 and Bing for various accounts such as Motorola, Lenovo, Covergirl and Opi.

  • Senior Campaign Manager

    Apr 2022 - now

  • Campaign manager

    Nov 2020 - Apr 2022