Alanda Maliskas

Experience

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  AM Creative Services

  May 2013 - Jul 2015

  Freelance Web Designer, Social Media Marketing

  Website Design: Leveraged expertise in Placester.com, Wordpress, and Websitebox.com to create visually striking and user-friendly websites for real estate professionals. Employed modern design principles and intuitive navigation to enhance the user experience.IDX Integration: Seamlessly integrated IDX (Internet Data Exchange) with Wordpress websites, allowing real estate professionals to display up-to-date property listings and capture leads directly on their site. Implemented advanced search functionality and property showcase features to attract and engage visitors.Social Media Marketing: Drove real estate professionals' social media presence through strategic marketing and profile enhancements on platforms such as Facebook, Google Plus, YouTube, and LinkedIn. Developed engaging content, optimized profiles, and implemented targeted advertising campaigns to expand reach and generate leads.Keller Williams Expertise: Enhanced Keller Williams websites using eEdge and eAgentC, the proprietary platforms for Keller Williams agents. Utilized these tools to optimize lead generation, streamline workflows, and maximize the impact of digital marketing efforts.User Experience Optimization: Prioritized user experience by designing responsive websites that adapted seamlessly to various devices and screen sizes. Implemented intuitive navigation, clear calls-to-action, and visually appealing layouts to encourage user engagement and conversion.Branding and Visual Identity: Created cohesive brand experiences by aligning website design with real estate professionals' branding guidelines. Developed visually appealing color palettes and graphic elements that reflected their unique identity and resonated with their target audience.Search Engine Optimization (SEO): Implemented SEO best practices to optimize websites for search engines, improving organic visibility and driving relevant traffic. Show less

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  NAI Robert Lynn

  Dec 2018 - Feb 2022

  Division Coordinator

  Client Relationship Management: Proactively managed client information requests, ensuring prompt and accurate delivery of market surveys and website updates.Customized Marketing Materials: Collaborated with brokers to organize and prepare customized marketing materials, including client-specific packages, presentations, and proposals. Utilized a creative approach to showcase properties and attract potential buyers or tenants.Social Media Management: Maintained social media profiles for brokers and assisted in developing effective client social media strategies. Leveraged platforms to amplify brand presence, engage with audiences, and drive targeted leads.Event Planning: Planned and executed client events, broker parties, and promotional meetings to enhance client relationships and generate business opportunities. Coordinated logistics, managed invitations, and ensured seamless event execution.Marketing Collateral Design: Designed and distributed a wide range of marketing materials such as market overviews, brochures, postcards, presentations, reports, and proposals. Ensured consistent brand messaging and visually appealing layouts to captivate target audiences.Market Research and Analysis: Generated market surveys, aerials, location and amenity maps, spreadsheets, and other team deliverables to support brokers in their client engagements. Produced insightful reports and assisted in client presentations and proposals.Communication and Correspondence: Developed effective client correspondence, including mass marketing mailings and client-specific communications. Maintained professionalism and attention to detail in all written and verbal communications.Team Collaboration: Collaborated closely with brokers to gather insights and develop comprehensive marketing strategies. Contributed to the production of client presentations and proposals, ranging from standard form pitches to larger, more intensive projects. Show less

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  Henry S. Miller

  Mar 2022 - Aug 2024

  Marketing Director

  Strategic Branding: Develop and execute comprehensive branding strategies that differentiate our commercial real estate firm in a highly competitive marketplace. Craft compelling brand messaging, positioning, and visual identity to create a strong market presence.Digital Marketing: Leverage digital channels and cutting-edge marketing technologies to drive online engagement and generate qualified leads. Expertise in SEO, SEM, email marketing, social media marketing, content marketing, and website optimization.Lead Generation: Implement targeted lead generation campaigns to attract high-quality prospects. Utilize data-driven insights and analytics to optimize marketing campaigns, improve lead quality, and maximize conversion rates.Market Analysis: Conduct thorough market research and competitive analysis to identify emerging trends, potential opportunities, and market gaps. Utilize findings to develop marketing strategies that effectively target specific market segments and drive business growth.Marketing Collateral: Oversee the development of compelling marketing collateral, including brochures, presentations, and sales materials. Ensure consistent brand messaging and alignment with overall marketing strategy.Team Leadership: Lead and mentor a high-performing marketing team, fostering a collaborative and innovative environment. Provide guidance, set goals, and empower team members to excel in their roles.Relationship Building: Cultivate strong relationships with key stakeholders, including clients, brokers, and industry influencers. Collaborate with cross-functional teams to align marketing efforts with business objectives and support sales initiatives.Campaign Analytics: Track and analyze marketing campaign performance metrics to measure effectiveness and ROI. Utilize data insights to refine strategies, optimize marketing spend, and drive continuous improvement. Show less

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  Comerica Bank

  Aug 2024 - now

  Executive Assistant IV