
David Haberman
Counselor

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About me
VP, Business Technology & Analytics @ Golub Capital
Education

Syracuse University
2008 - 2013Bachelor's Degree MathematicsActivities and Societies: • Minored in Architecture. • Intern Development Program • American Institute of Architects: Syracuse • Syracuse Architecture Students Organization • InterACT Community Service
Experience

Crestwood Country Day Camp
Jun 2007 - Aug 2009Counselor• Counselor to second-graders over three summers.• Worked with co-counselors above and below my position.• Took on a leadership role mentoring first-year counselors.

Newman Design Group
May 2010 - Aug 2010Intern• Proposed open air portico roofing design, to be built• Compiled structural data sets

Spector Group Architects
May 2011 - Aug 2011Intern• Constructed physical and digital models of the Nassau Aquatic Center• Rendered presentation drawings

Milliman, Inc.
Aug 2013 - Feb 2014Actuarial Analyst• Performed pricing and claim costs analyses for United Auto Workers health care plans• Calculated reserves for 1199SEIU health care funds using proprietary software• Assessed and critiqued ACA exchange plans on behalf of Leukemia & Lymphoma Society• Developed ad-hoc ACA analyses with cross-functional healthcare teams during the law’s transitional period

GfK
May 2014 - Sept 2015Business Analyst, Global Innovation Team Member• Analyzed consumer sales data to develop insights and showcase emerging trends for major retail partners, including Petco, PetSmart, and Pet Supplies Plus• Drove innovations in the collection, organization, and presentation of data through dynamic and static reports, providing simpler access to thousands of attribute combinations• Designed and fostered new deliverables for clients & partners, resulting in 20+ new standard monthly reports, including comprehensive dashboards for Mars, Hill's, & Petco• Collaborated with internal commercial & operations teams to streamline the data process, strengthening consistency and reliability for the clients• Trained clients & partners on the use of GfK’s data access portal, StarTrak• Oversaw weekly data quality checks, analyses, and insight deliveries to clients Show less

Mediavest | Spark
Sept 2015 - Sept 2016Digital Associate, Data & Analytics• Led the incumbent team in a redesign of multiple deliverables, bringing more stories to the client (Bristol-Myers Squibb) in addition to the accompanying data points• Implemented a new intra-office notification system using APIs from Mediavest’s database (Datorama) to send daily key performances to Strategy team members• Designed multiple new quality-assurance processes to allow the team to more efficiently ensure the proper receipt and storing of consumer data in Datorama• Extended the utility of Datorama to the Strategy and Search teams, introducing added dynamism through integrations of automated commentary• Led the internal audit of Paid Search inefficiencies, including the restructure based on multiple datasets Show less

M/SIX
Sept 2016 - Aug 2018• Initiated the introduction of Datorama to m/SIX, and have since led the onboarding of nine clients to full usage of the platform• Collaborated closely with investment and client teams to efficiently implement modifications to the measurement plans and the respective client-facing reporting formats• Worked with various internal and external teams to effectively generate insights and recommendations to improve the value of our investments• Constructed dashboarding and monitoring systems that have heavily reduced report development time• Oversaw the reporting process across 10+ clients with various different cadences and formats, from design to execution & delivery• Utilized Bloomberg Terminal for financial research during multiple pitch processes• Led an project with various internal teams to overhaul the agency’s nomenclature across clients to further synthesize front- and back-end reporting for multiple web analytics platforms, as well as streamline the Datorama on-boarding process Show less
Associate Director, Marketing Intelligence
May 2018 - Aug 2018Manager, Marketing Intelligence
Sept 2016 - May 2018

Crossmedia
Aug 2018 - Mar 2021Associate Director, Analytics• Helped direct the architecture, warehousing, and onboarding strategy for all clients utilizing Datorama• Involved in numerous new business pitches, including consumer insights (YouGov, Kantar) & data-viz strategy proposals• Rebuilt the reporting & architecture strategy from the ground up for two major National banks• Early adopter of the certified implementer program for Datorama, successfully utilized for numerous non-retainer clients• Architected a warehousing strategy for comprehensive CRM of a major business telecom company• Led the multi-team effort to rebuild the reporting strategy for U.S. Bank, turning a 4-week process into a single click Show less

Publicis Health Media
Mar 2021 - Aug 2024• Led Governance, Engineering, and Insights teams in execution of new workflows following client merger• Architected Snowflake implementation for agency’s largest client, reducing reporting hours by 82% & saving $500K in scope• Grand Prix Winner in Agency-wide product acceleration competition for the Snowflake Data Model• Deployed automated data delivery to clients utilizing Databricks in conjuncture with Redshift & Azure• Improved Databricks workflow efficiencies, templatizing individual client setups to work at an agency level• Mapped out & implemented a new data architecture for media & third-party data across all clients• Liaised with Tech & Data team to standardize the onboarding process of new Datorama implementations• Worked alongside multiple consultant agencies to implement client-side web analytics reporting Show less
Vice President, Business Intelligence & Data Governance
Jun 2023 - Aug 2024Director, Business Intelligence
Mar 2021 - Jun 2023

Golub Capital
Aug 2024 - nowVice President, Business Technology & Analytics
Licenses & Certifications
- View certificate

Advanced Relational Database and SQL
CourseraMar 2021 - View certificate

Introduction to Relational Database and SQL
CourseraFeb 2021 
Python Essential Training
LinkedInOct 2024
Datorama Solution Architect
Datorama, a Salesforce CompanyJul 2019- View certificate

Datorama Admin - Specialist Certification
Datorama, a Salesforce CompanyJan 2018 - View certificate

Intermediate Relational Database and SQL
CourseraMar 2021 
Attribution Fundamentals, Consumer Journey Mapping, Modeling & Validation, Attribution Outcomes
C3 MetricsDec 2018
Datorama Admin - Expert Certification
Datorama, a Salesforce CompanyMay 2019
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