Cassie Bauer

Experience

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  Serendipity Catering, LLC

  Sept 2017 - Mar 2020

  Lead Caterer

  Responsibilities:• Spoke with clients hosting the event• Creative overview of buffet setup• Supervised events/wait staff• Trained new staff• Provided daily event feedback/critiques• Supported management in critical decision-making and event planning initiatives

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  Brawn Media

  May 2019 - Aug 2019

  Marketing Intern

  Responsibilities:• Optimized Google AdWords/Analytics accounts• Completed monthly SEO/PPC reporting for all accounts• Keyword research and optimization• Blogging• Conducted target audience and consumer research

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  Dos Amigos Food

  Jan 2020 - Jun 2020

  Social Media Manager

  Responsibilities:• Designed/implemented social media strategy to align with business goals• Created a monthly content calendar and scheduled posts• Set objectives and report on ROI• Created, edited, published, and shared content • Monitored SEO and web traffic metrics• Created a cohesive brand image/identify with a Social Media Style Guide

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  Adirondack Basement Systems

  Nov 2020 - Jan 2021

  Marketing Assistant

  Responsibilities:• Develop content, and calendar for all Social Media accounts• Oversee reviews on external websites• Write blogs, photo captions, case studies, and other promotional material for the website• Take photos of completed jobs• Research industry trends, and future marketing ideas• Set up and design email campaigns• Create new ideas for marketing strategies• Assist with large marketing campaigns, and reporting on said campaign

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  Solon Quinn Studios

  Feb 2021 - Apr 2023

  Social Media Manager

  Responsibilities:• Schedule, organize and launch content on digital channels on a regular basis – across Facebook, Instagram, Twitter, LinkedIn, YouTube, blogs, and other platforms• Monitor content performance on a daily basis• Coordinate with internal colleagues, contractors, partners, and client teams on the development and execution of social media content, creative, and other deliverables• Organize creative requirements for execution and share with the creative team• Copywriting for all content while maintaining each brand's unique voice• Serve as the eyes and ears for client brands, monitoring and reporting on user sentiment and interests, brand engagement, competitive activities, etc• Develop ongoing reporting of social media campaign performance• Provide insights into and recommended action items based on content performance• Optimize Youtube videos with keywords, descriptions, titles, thumbnails, etc• Work through a content approval process with clients based on potential regulatory standards• Cultivate communities and maintain an active presence on a variety of social media platforms Show less

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  Closer&Closer

  Apr 2023 - now

  Marketing Manager

  Responsibilities:• Translate artists' goals into actionable sales and marketing activities• Work with Agents to seek and nurture opportunities for artists to get their work in front of the right clients• Lead and improve sales and marketing efforts utilizing exceptional communication skills• Cultivate trust with artists, team members, clients, and the entire C&C network through excellent relationship-building skills• Developing and implementing Closer&Closer's social media campaigns, creating content for the website, and ensuring that all content is aligned with the overall marketing strategy• Compile data including social media analytics, website traffic, and sales data to track performance and identify areas for improvement• Coordinate C&C-wide sales and marketing campaigns• Use judgment to determine the right course of action for both C&C and individual artists' careers Show less