Jose Valencia

Jose Valencia

Senior Analyst

Followers of Jose Valencia763 followers
location of Jose ValenciaLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Paid Search Manager | SEM

  • Education

    • Grand Valley State University

      -
      Advertising and Public Relations Public Relations, Advertising, and Applied Communication

      Activities and Societies: Latino Student Union, Public Relations Society of America, Minorities Interested in Business, Advertising Club

    • Grand Rapids Community College

      -
      Associate of Arts (A.A.) Business

      Activities and Societies: Hispanic Student Organization

  • Experience

    • Premier Cost Recovery, Inc.

      Sept 2007 - Aug 2013
      Senior Analyst

      • Conducted and managed accounts payable audits for healthcare systems• Corresponded with clients on a weekly basis through email, meetings, and phone calls• Corresponded with vendors to resolve discrepancies • Processed and analyzed final reports• Processed invoices for audit fees

    • MLive Media Group

      Aug 2013 - Jan 2016

      • Leveraged existing campaigns and developed new ones to help achieve client objectives• Effectively communicated digital strategies for each campaign• Executed, managed, and optimized online media campaigns• Developed, grew and maintained relationships with customers through exceptional client service• Provided regular insights to clients detailing performance, campaign optimizations, and new opportunities • Executed campaign delivery, reporting, analysis, and optimization• Delivered excellent service and relationship management to small and large businesses• Ensured client retention is maximized as well as helping up sell and cross sell current clients • Coordinated the scheduling, production and implementation of digital advertising campaigns• Coordinated the rotation of ad creative • Generated pacing reports for campaign optimizations• Advised/consulted sales teams and clients regarding advertising technologies, tracking performance and campaign performance • Reviewed advertising ad copy to ensure their quality and accuracy• Created advertisements for private and commercial customers• Resolved customer issues through listening and finding solutions to resolve the initial problem• Used assumptive sales to help customers advertise its products and services effectively

      • Account Manager

        Jul 2015 - Jan 2016
      • Campaign Manager

        Jan 2015 - Jun 2015
      • Campaign Coordinator

        Mar 2014 - Dec 2014
      • Account Executive

        Aug 2013 - Feb 2014
    • Briabe Mobile

      Feb 2016 - Mar 2016
      Advertising Operations Manager (Contractor)

      • Daily monitoring and reporting on all campaigns• Assist with ongoing analysis, optimization and billing reconciliation• Serve as primary analyst for all media campaigns, providing actionable insights on • Perform testing and troubleshooting of tags and creative to identify issues that might impact implementation tracking or reporting• Traffic campaigns into DFA and issues tags

    • W4 - Premium CPA Affiliate Marketing Network

      Apr 2016 - Jan 2017
      Account Coordinator

      • Managed administrative upkeep of advertising campaigns• Facilitated constant movement of a campaign through the pipeline from start to finish• Reconciled stats and payments for escalated accounts; resolve major invoice issues • Coordinated creative development with the internal design team• Be an alternative point of contact for Account Executive account's

    • MatchCraft

      Feb 2017 - now

      • Day-to-day analysis and campaign optimization• Expert knowledge of platform, bidding technology, and tracking capabilities• Meticulous attention to detail in maintaining SLAs and processes• Ability to research a variety of business verticals, creating keywords, and ad copy• Proactive optimization and analysis to improve individual campaigns as well as overall client KPIs• Advanced knowledge in setting up and managing Google Ads campaigns

      • Digital Advertiser Account Manager

        Apr 2023 - now
      • Campaign Manager/SEM Analyst

        Feb 2017 - Apr 2023
  • Licenses & Certifications

    • Bing Ads Certified

      Microsoft
      May 2017
    • Google Ad Words

      Google
      Aug 2015
    • Google Analytics

      Google
      Aug 2015