Scott Goodwin

Experience

• 

  PlanetSide Battles (PSB)

  Apr 2014 - May 2015

  Director of Communications

  Carried out all aspects of community facing content, including but not limited to: creating and deploying message outreach, media relations, community relations, and crisis communications.Directed and oversaw a global network of volunteers and contacts. Successfully achieved a Guinness World Record by bringing together over 1,000 participants from around the world.Articles on Planetside Battles can be found in PCGamer, IGN, EuroGamer, Gamespot, Polygon, Cinema Blend, Gamespot, and others. Show less

• 

  The Mind Trust

  May 2015 - Aug 2015

  Social Media Executive

  Completely overhauled all social media practices and content, with an eye for expanding target audiences. Primary content creator for digital media and newsletter. Pitched multiple stories to local and regional outlets, both traditional and digital. Placements include WFYI, Indianapolis Star, and Chalkbeat Indiana.

• 

  Centerpoint Brewing

  Dec 2015 - May 2017

  Director Of Communications

  Joined owners and brewers as first employee member of executive team tasked with creating new business division. Formulated and led cross-platform content schedule. Researched industry trends and integrated data into winning messaging. Executed social media audits. Oversaw, trained, and mentored interns.• Built communications department from the ground up. Developed best practices, media guide, and content schedule.• Envisioned and enacted first brand identity. Grew audience by 70% within 6 months. • Surpassed local industry leader’s social media engagement metrics by 10-25%. • Landed story placements in Indy Star, NUVO, and Indiana Business Journal. Show less

• 

  Sincerely Hers

  Jul 2017 - Jun 2019

  Enhanced Brand Content Specialist

  Generated captivating content to drive sales for Top 100 Amazon seller with 40K item product list. Collaborated with Design and led brand relations with manufacturing partners. Developed compliance and warehouse workflows. Researched and capitalized on niche trends. Wore variety of hats to ensure organizational success.• Grew product sales by 10-20% yearly through compelling content design.• Resolved store takedown in <24 hrs. Worked persuasively and congenially with Amazon to identify and remediate issues.• Resolved listing problems with 1-4% of products daily. Diagnosed sources and implemented solutions that satisfied Amazon while ensuring product attractiveness and profitability. Show less

• 

  Pete for America

  Jun 2019 - Mar 2020

  Political Organizer

  Managed and empowered 12-member core volunteer task force serving 250K-person territory. Coordinated daily operations, including scheduling, meetings, and trainings. Envisioned, developed, and enacted comprehensive, multi-pronged outreach plan, from liaising with individuals to organizing large-scale community initiatives. Developed relationships with local and regional activists, leaders, and influencers to efficiently achieve maximum impacts (PoC, teachers, students, faith leaders, environmentalists). Executed events. • Achieved status as leading region in state at primary vote outcomes, landing 50% higher than state average and 20% above next best constituency.• Recruited >200 invested volunteers and coordinated 2,138 shifts. Increased staff and organizational capacity through encouraging professional development, transitioning members to leadership roles, and ensuring individual success through mentoring. • Planned and completed 384 events. Engaged in data analytics consistently to make results-oriented decisions for future programming and drive increased attendee buy-in.• Led state in peer-to-peer email and SMS programs distribution at >4K weekly. Show less

• 

  Goodwin Strategies

  Apr 2020 - now

  Founder

  Provide consulting services for gamechangers, including individuals and organizations looking to generate rapid and lasting results. Perform candidate and leadership training. Build and implement programs, and develop winning teams through collaborative innovation and dedicated mentorship. Establish structures that increase capacity. Plan and manage communications, branding, marketing, campaigning, and fundraising. Design digital strategies that generate buy-in. Maximize talent, workflow, and budgeting. Lead data analytics usage. Select Projects:• Crafted digital content strategy that boosted impressions by 300% and engagement by 230% (Richard Hricik for SC Senate 43).• Trained client on fundraising best practices. Increased average donation from $34 to $57 (67% increase) and fundraising by 160% MOM. (Isaac Wilson for SC House 63) Show less

• 

  Daniel Brownstein SC 112

  Jun 2020 - Nov 2020

  Campaign Manager

  Led comprehensive day-to-day operations. Developed campaign plan and drove precisely aligned, cross-functional execution. Coordinated fundraising efforts and campaign budget. Curated and analyzed complex data to inform messaging and outreach tactics. Monitored progress and utilized collected information for decision-making. Managed staff and vendors. Built invested relationships with stakeholders. Engaged strategically with media.• Led election defeat of long-time leader in primary for first-time candidate. Exploded name recognition rapidly through digital media. Shifted off-the-radar race into one of Top State Races to Watch in 2020 (The Palmetto Insider, Statehouse Report, DemcastUSA.com).• Created field plan projections that matched primary election turnout within 0.4% (3500 vs. 3513).• Realized 342% increase in fundraising over last election campaign, the highest rate in district history. Surpassed main opponent donations by 908% ($115K vs. $11.4K). Show less

• 

  North Carolina Democratic Party

  Jul 2022 - Dec 2022

  Deputy Organizing Director