Arjun Purkayastha

Experience

• 

  Mullen Lowe Group

  Jul 2006 - Feb 2007

  Account Executive

  Trainee on LG Electronics India Ltd.

• 

  McCann Worldgroup

  Feb 2007 - Jun 2010

  Account Manager

  Group Account Manager for Coca-Cola, Metlife and Dabur

• 

  Havas Worldwide

  Jun 2010 - Jan 2013

  Marketing & Advertising Specialist

  Account Director for Reckitt Benckiser: Veet, Airwick, Mortein, Strepsils and Gaviscon

• 

  J. Walter Thompson Worldwide

  Jan 2013 - Nov 2015

  Marketing & Advertising Supervisor

  Client Services Director for GlaxoSmithKline (GSK), AIA Group and ApolloMunich Health Insurance

• 

  AV Communications Inc.

  Jan 2016 - Jun 2019

  Account Manager

  Account Manager for BMO, Western Union, Randstad, World Vision and Arbor Memorial

• 

  Arbor Memorial Inc.

  Jun 2019 - now

  • Lead and manage a team of marketing specialists to plan, develop, and execute comprehensive marketing strategies and initiatives.• Direct the team in implementing regional and tactical marketing plans, ensuring timely execution, budget adherence, and assignment of key performance indicators (KPIs).• Oversee media planning and buying for both corporate and tactical marketing campaigns.• Drive the delivery of Marketing Qualified Leads (MQLs) through specified channels, as outlined in the business plan, while maintaining accurate lead tracking reports.• Lead the measurement and review of marketing campaign performance, ensuring KPI achievements are reported to the Senior Leadership Team.• Spearhead multicultural marketing initiatives by developing, executing, and analyzing strategic and tactical brand-building and promotional campaigns tailored to diverse audiences. Show less Marketing & Communications lead, responsible for the developing strategic direction, planning and execution for Arbor Memorial Inc. and its 140 locations. Providing strategic guidance to prepare annual and seasonal Marketing plans for corporate branding and local branches nationwide by building and reinforcing brand awareness, generating leads and providing exceptional service to our internal and external customers.Core areas of focus include: Brand strategy, market research, media planning, media relations, digital Marketing, social media management, Search Engine Marketing, Search Engine Optimization, Content and Video strategy, mobile and technology, and Customer Relationship Management. Show less

  • Marketing Manager

    Sept 2023 - now

  • Marketing Communications Supervisor

    Jun 2019 - Aug 2023