Christopher Gastelum-Smith

Experience

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  Warner Bros. Television

  Jan 1993 - Sept 2000

  • Promoted to license and market first-run and off-network programming in West• Co-developed & subsequently licensed the WB 100+ net to local market stations• Consistently ranked as the #1 or #2 syndication sales executive: achieving license fees for “The Rosie O’Donnell Show” equaling or exceeding those of the “The Oprah Winfrey Show” in numerous markets • Promoted to head eastern market off-network sales; including NYC, Phili, Boston• Developed key relationships with Sinclair Broadcasting and national rep firms

  • VP, Domestic Television Distribution, Western Sales

    Oct 1996 - Sept 2000

  • VP, Domestic Television Distribution, Midwest & Eastern Sales

    Jan 1993 - Oct 1996
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  Digital Convergence Technologies Inc.

  Sept 2000 - Jun 2001

  SVP, Media Group

  • Licensed CueTV & CueCAT technology to top media companies, including NBC, Scripps, Columbia TriStar Home Entertainment & Warner Bros Theatrical• Developed sales licensing strategy for interactive TV platforms and software companies including Mixed Signals, Eidos Interactive & Spiderdance

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  CSS Television

  Jun 2001 - Mar 2002

  SVP

  • Executive Producer, TRANTASIA – groundbreaking SHOWTIME feature-film documentary• Executive Producer, Wild Things – 8-episode reality series based on TRANTASIA• Advisor-LEK Global Media Strategy (Brian Mulligan-Consultant)• Generated $10M in revenue over Classic Media & Smooth Motion Pics. library

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  NBCUniversal Media, LLC

  Mar 2002 - Nov 2017

  VP Western Sales, Content Licensing & Business Development

  • Led western region syndicated sales, marketing & research team• Engineered, first of its kind, $20M Universal library, dot II dipping deal• Created NBC owned dot II P&L/business plan, co-launching the Cozi network• Grew station clearances & revenue on 50 hrs./wk. of syndicated programming• Produced national syndicated program research and video presentations• Implemented and analyzed off channel co-op marketing efforts• Triangulated new revenue partnerships with Station, Client-Advertiser, Charity Show less

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  CSS Television

  Dec 2017 - Dec 2019

  Partner Media & Entertainment, Sales Strategy & Consulting Services

  - Apollo Global Capital-NYC, evaluated strategic asset acquisitions- Digital Marketing Group-Portland, directed sale of Mobile Geo-Farming Ads- Barron Investment Banking-NYC, evaluated 4000 episode studio library- Joel Osteen Media Ministries-Houston, Strategic Advisor, Ad Sales, Biz Dev.- Genesis X-National TV Distribution-LA, VMVPD, SVOD, AVOD, Syndie. Licensing

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  Cox Media Group

  Jan 2020 - Mar 2022

  EVP Sales, Branded Content Programs & E-Commerce Distribution

  Management & Consulting for a Cox Media Group company - www,knocking.com • Devised and executed a unique SSP, consumer products, DTC revenue opportunity. Leveraged Shopify sales and Nielsen audience data to create proforma illustrating value proposition• Generating $30M+ sales (within 10% of forecast) in first 6 months. • Closed multi-year, no cut contracts: NBCU, Telemundo, Sinclair, Meredith, Weather Channel, Hubbard, FOX, Fremantle, NBC Impact Group Ad Sales• 8 X national footprint, from 11M to 89M TV HHs; built base of national AD network• 4 X consumer product sales, from $250k to $1M per week; facilitating 45% margins• Identified hybrid linear/digital media arbitrage opportunity with The Price is Right & Family Feud Show less

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  Nielsen

  Apr 2022 - Nov 2023

  Business Development, Advertising Specialist, Demand Side Agency Solutions

  • Grew and managed entire customer lifecycle of 200+ agency clients. Orchestrated forecasting lead sourcing, assessment, value proposition, contract generation, closing, servicing & retention• Actively licensed numerous SaaS applications specializing in Audience Measurement, Media Planning & Marketing Optimization. Data & Analytics maniuplation• Achieved a 98% win rate within forecasted Salesforce opportunity pipeline • Successfully closed groundbreaking first US NielsenOne regional agency deal. Pioneering the creation of a cross platform, deduplicated viewing application that established a common currency across all screens and distribution formats (OTT, Social, Streaming, Digital, Mobile, OTA, VMVPD, Linear, & Cable) Show less