Sarah Zaslow

Experience

• 

  Denver Public Schools

  Jan 2008 - Jan 2010

  Teacher, Teach for America

  Teacher leader: Planned and presented monthly professional development for staff of over 100 as part of selective school leadership team; trainings resulted in increased school-wide compliance with instructional best practices for English language learners; under my leadership, 9th grade team was praised as the best example of collaboration in the school.

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  Multiple startups

  Jan 2010 - Jan 2012

  Usability and UX Consultant

  Brand strategy: Collaborated with founders and executives to hone company messaging and web optimization strategies, resulting in award-winning pitch decks, better web site copy, and increased page views.UX strategy: Ran customer research and usability testing; advised design changes to increase conversions; planned and executed fast, cheap ways to collect additional customer data to reduce risk during strategic pivots.

• 

  Pazari, LLC

  Jan 2011 - Jan 2012

  Director of Marketing and Research

  Market research: Created and executed strategy for two products, Pegwise.com and TicketPeg.com; analyzed sales and traffic data to monitor conversion success; supervised two full-time market research assistants.Product evangelist: Created micro-economics blog as part of user acquisition and search engine optimization strategy; analyzed proprietary data and created graphical representations for high-interest blog posts; responsible for thousands of new visitors, over 30% of site traffic.

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  Pearson North America

  Jun 2012 - Jul 2015

  Mobile testing: Lead researcher for mobile strategy spanning multiple products; conduct mobile interface testing, create and execute foundational research to determine mobile use cases, and advise mobile product strategy.User research: Lead researcher for Pearson’s flagship Higher Ed product, an interactive content delivery and micro-assessment platform; plan and conduct usability tests with instructors and students to drive iterative product improvements.Foundational research: Plan and conduct interviews, workflow analyses, contextual inquiry, observation, and participatory design to uncover unmet user needs; propose new features and products; create and deploy large-scale surveys; analyze quantitative analytics data for customer insights.User advocate: Engage stakeholders from design, product, marketing, and executive leadership with data and research findings, resulting in improved designs, customer satisfaction, and better usability of Pearson solutions. Show less

  • User Experience Researcher

    Jun 2013 - Jul 2015

  • Strategy and Market Analyst

    Jun 2012 - May 2013
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  Craftsy

  Jul 2015 - Jan 2017

  Manager, Consumer Insights

  User research: Research lead for major site and mobile app redesign. Responsible for all product research and usability testing; design, deploy, and analyze iterative remote, unmoderated prototype tests; manage in-person, moderated usability testing; communicate results and actionable recommendations to product, engineering, and UX design stakeholders. Consumer insights: Conduct all foundational, qualitative, and survey research, cross-referencing findings with real user-generated behavioral data from A/B testing, app and web analytics, and transactional database records. Derive consumer insights that drive cross-functional strategic decisions for marketing, product, UX design, content/education, and branding teams.Multi-device testing: Design user research for award-winning apps on smart TV, mobile, and web. Show less

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  Rachio

  Jan 2017 - Sept 2018

  • Director of Research and Insights

    Feb 2018 - Sept 2018

  • Lead User Experience Researcher

    Jan 2017 - Feb 2018
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  Google

  Apr 2019 - May 2021

  Senior UX Researcher
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  Coinbase

  May 2021 - now

  • Senior Manager, UX Research

    Sept 2021 - now

  • Senior Staff UX Researcher

    May 2021 - Oct 2021