Emily Trickey

Experience

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  KMBQ Radio

  Jan 2004 - Jan 2005

  Production Assistant

  • Assisted in radio production, editing, sales and office management.

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  Advertising Women of New York

  May 2006 - Aug 2006

  Intern

  • Created and maintained industry relations with top professionals in the advertising and public relations field by updating membership information, taking event reservations and answering questions.• Assisted events manager with event preparation including list coordination, registration and event set-up.

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  MMA Advertising

  Feb 2008 - May 2008

  Graphic Design Intern

  • Designed brochures, invitations, graphics, logos, business cards and print material for clients.• Assisted Creative Director in producing ads in computer programs such as Photoshop, InDesign and Illustrator.

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  McCann Erickson

  Jun 2008 - Aug 2008

  Creative Intern

  • Developed innovative digital campaign for the Weight-Watchers Lose for Good campaign.• Conceptualized and problem solved with team of creative directors, art directors and copywriters on national and international accounts.

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  NYIT

  Aug 2008 - Jun 2009

  Associate Communications Instructor

  • Instructed Communication Arts classes with an emphasis on advertising, film and oral communication. Organized specialized study groups for struggling students resulting in improved final exam grades.

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  MSI Communications

  Sept 2009 - Jan 2010

  Creative Assistant

  • Collaborated with creative and account teams by assisting with graphic design, art production, project management, project estimates, traffic management and client relations.

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  Anchorage Downtown Partnership, Ltd.

  Jan 2010 - Sept 2011

  Marketing Director

  Oversaw all marketing and communications for organization. Produced and edited company’s blog, website, print media and social media. Collaborated closely with local media to represent organization on television, radio and at networking events.• Enhanced social media presence and website engagement by developing strategic marketing plan that contributed to a 20% increase in event attendance, a significant number of new business memberships and the largest event in company’s history.• Identified, engaged and negotiated with potential local media sponsors, resulting in over $250,000 in media sponsorships.• Created new dining promotion for restaurants that generated $200,000 in food sales over 3 months and a ROI of 30. Show less

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  Anchorage Economic Development Corporation

  Aug 2011 - Oct 2012

  Communications Director

  Managed all communication for organization. Produced and edited unique content for social media, website, blog, digital, broadcast, print and radio. Established and built relationships with key media outlets, partners and investors. Provided oversight and consultation during breaking social media and crisis communication situations. • Developed overarching strategic marketing plan that increased social media presence by 150% and generated a ROI of 40 ($1.2 million ad equivalency).• Directed website redesign and enhanced corporate blog. Engaged new audience by utilizing all social media platforms which contributed to increase in website traffic by 40% and downloads by 30%.• Managed $300,000 marketing budget, implemented cost reduction strategies saving company $30,000 annually. • Won four international awards for digital media. Show less

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  Frause (acquired by Allison+Partners 8/1/2014)

  Nov 2013 - Aug 2014

  Senior Account Executive
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  Allison+Partners

  Aug 2014 - Jul 2018

  Led cross-functional teams of account executives, designers and media specialists. Created brand and messaging frameworks helping companies define their brand foundation. Developed and executed the marketing strategy of consumer and B2B accounts in the technology and financial industries. Directed daily functions of accounts, cultivated relationships with clients and identified growth opportunities. • Developed, executed and implemented marketing and brand strategies to help clients achieve their business goals.• Managed complex projects including advertising campaigns, new product launches and website development.• Developed and managed advertising plans including digital, social, broadcast and print to increase brand awareness and drive leads. • Measured, analyzed and adjusted campaigns based on data insights and client goals.• Developed creative copy for marketing campaigns, newsletters, social media and websites that effectively communicate brand messages. Show less

  • Director, Integrated Marketing

    Mar 2015 - Jul 2018

  • Senior Account Executive

    Aug 2014 - Mar 2015
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  AMA Puget Sound

  Jul 2015 - Jun 2017

  Board Member - EVP Communications

  As the executive vice president of communications, I was responsible for leading the communications team and all marketing for the Puget Sound Chapter of the American Marketing Association. - Led the rebrand and successful launch of the AMA Puget Sound chapter's brand- Created the marketing strategy, plan and executed the plan including email marketing, social media, website content, visual content- Managed the communications team of 8 volunteer team members

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  Brilliant Marketing

  Nov 2018 - now

  Co-Founder + Marketing Strategist

  Emily is the co-founder and marketing strategist at Brilliant Marketing where she helps nonprofits, purpose-led brands and industry innovators in the professional services, tech and clean tech space bring the world they've reimagined to life. As a brand strategist, marketer and advertiser, Emily understands the current digital landscape and what businesses need to stand out.Brilliant Marketing is a branding and marketing consulting agency changing the world through marketing by helping industry innovators and purpose-led brands resonate, reach further, and achieve results. You've reimagined the world. Through Conscious Marketing, we'll help you make that vision a reality. https://www.hellobrilliantmarketing.com Show less