Nikki Keyvan

Experience

• 

  University of California, Santa Cruz

  Sept 2017 - Jun 2020

  Cognitive Research Assistant

  -Collaborated with Dr. Massaro to help develop and test cognitive theory between reading and language and communicated findings for a scientific journal-Recruited participants and collected relevant data through mixed research methods- Performed experiments with children through interactive tests- Observed and collected relevant data concerning children’s brain development- Analyzed and interpreted quantitative data concerning children's brain development

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  AnswerLab

  Dec 2021 - now

  - Manage day-to-day research recruitment requests, ensuring seamless execution and operational efficiency.- Identify and escalate workflow issues, inefficiencies, and mismatches in Standard Operating Procedures (SOPs) to leadership for resolution.- Triage incoming recruitment requests, prioritizing and coordinating efforts to maintain efficiency. - -- --- Maintain and optimize recruitment databases and tools, including cleaning tags/templates, monitoring opt-outs, managing duplicates, and escalating issues as needed.- Serve as the primary point of contact for Recruitment Coordinators (RCs) regarding tools and service offerings, providing guidance and escalating concerns when necessary.- Execute and oversee outreach and engagement for large and small panel recruitment initiatives, ensuring alignment with client specifications and timelines.- Develop and refine Standard Operating Procedures (SOPs) for new recruitment processes and offerings based on evolving business needs and strategic direction from leadership.- Lead end-to-end execution of sourcing campaigns, ensuring timely progression through key milestones.- Prepare and optimize campaign assets, including surface selection, call-to-action messaging, visuals, destinations, and target participant criteria.- Oversee task distribution and resource management to ensure efficient workflow, meeting high-level business requirements, milestones, and deadlines. Show less - Optimized recruitment workflows by identifying and implementing process efficiencies to enhance operational effectiveness.- Led and executed complex research studies, ensuring seamless coordination and timely completion.- Spearheaded pilot testing for new workflows and processes, driving innovation and continuous improvement.- Partnered closely with Program Managers (PgMs) to align recruitment strategies with broader project goals.- Served as the primary point of contact for Recruitment Coordinators (RCs) in the absence of the lead, providing guidance and support.- Analyzed and surfaced key project, tactic, and tool profile trends to leadership, informing strategic decision-making.- Conducted feasibility assessments to evaluate response rates and optimize outreach effectiveness.- Facilitated training sessions by sharing best practices, providing hands-on support, and onboarding new team members.- Reviewed and refined training materials in collaboration with leadership to ensure clarity and effectiveness. Show less - Led recruitment on projects to launch over 50 new features on products such as YouTube Creator Studio, YouTube Community, YouTube Strikes-Crafted recruitment strategies outside of participant databases for studies involving complex target audiences-Recruited over 2,000 participants for several different product areas spanning across Google and YouTube-Reduced recruitment lead time by 40% by designing a more streamlined workflow process-Conducted B2B and B2C research projects, contributing to a diverse range of insights-Demonstrated strong leadership skills in effectively managing project teams Show less

  • Research Ops Program Manager, YouTube Creator Research (via AnswerLab)

    Mar 2025 - now

  • Senior UX Recruitment Coordinator, YouTube Creator Research (via AnswerLab)

    Jul 2024 - Feb 2025

  • UX Recruitment Coordinator, YouTube Creator Research (on behalf of AnswerLab)

    Nov 2022 - Jun 2024

  • UX Research Participant Recuriment Coordinator, Google UXI (on behalf of Answerlab)

    Dec 2021 - Nov 2022
• 

  Heali

  Sept 2023 - Sept 2024

  User Experience Intern

  - Developed discussion guides and moderated usability tests and foundational research sessions-Analyzed data from qualitative interviews into actionable insights contributing to a 15% increase in 7-day retention rate-Collaborated with cross-functional teams, resulting in a 10% increase of user feedback into product design iterations- Crafted in-depth research reports and delivered impactful presentations to key stakeholders