Hasan Hemmati

Hasan Hemmati

Graphic Designer

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location of Hasan HemmatiTürkiye

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  • Timeline

  • About me

    Product Design Lead @ Digikala Business | Product Design, Data-Driven Design, Prototyping

  • Education

    • Islamic Azad University South Tehran branch

      2010 -
      Bachelor's degree Computer Software Engineering
    • Dr. mosaheb smart highschool

      2007 - 2010
      Diplom Mathematics and Physics
    • The Interaction Design Foundation

      2017 -
      Professional Education User Experience and Interaction Design

      Short courses in User Experience and Interaction Design, focused on human-centered design methods and user research. courses completed so far include:1. User Research: Methods and Best Practices,2. Emotional Design — How to Make Products People Will Love.

  • Experience

    • Blackbook.ir

      Jan 2010 - Jan 2014
      Graphic Designer
    • Pezhhan

      May 2014 - Sept 2014
      Graphic Designer

      www.pezhhan.com

    • SIB Team

      Apr 2016 - Nov 2017
      UI/UX Designer
    • UXin Team

      Nov 2017 - Jul 2018
      Co-Founder and Designer
    • Huma

      Nov 2017 - Jun 2019
      Product Designer
    • Reyhoon

      Jul 2018 - Jul 2019
      Product Designer

      Reyhoon was a tech/operation-based startup in the fast-growing online food ordering service market in Iran's capital, Tehran. Reyhoon aims to simplify the online food ordering business and enable its customer to enjoy an unparalleled and superior user experience compared with current players in the marketplace.My primary responsibilities were:- Increasing user engagement with restaurant menu- Increasing findability of listing sorts & filters- Keeping track of competitors features and updates- Maintaining and designing consistent interfaces for web and mobile clients Show less

    • Alibaba Travels Co.

      Jul 2019 - Apr 2022

      With two years of experience as a product designer in Alibaba, I got promoted to lead the product design team. My primary responsibilities as Team Lead are:- Aligning team members with each other and with their colleagues- Resource allocation for new projects and products- Moving UX maturity of Alibaba from stage 3 to stage 4 based on maturity levels defined by NN/g- Planning and implementing DesignOps- Having an overview of how the design system is getting used and growing. Show less I joined the Hotel team at Alibaba in 2019. The product was newly launched and needed user-centric improvements. Besides the Hotel team, I worked with my peers to start the design system project. My primary responsibilities were:- Finding user's pain points in the Hotel purchase funnel.- Keep tracking of UX KPIs weekly- Improving visual problems in the Hotel UI- Designing the hotel detail page. This page is content-heavy and needs research to understand what users want to see here. We did an on-site survey to gather what parameters affect users to click on a hotel card to see its detail. Then we did a closed card sorting to define sections of the detail page, and then with an open card sorting, we found out the prioritization of the sections and the contents inside each of them. Show less

      • Design Team Lead

        Oct 2021 - Apr 2022
      • Senior Product Designer

        Sept 2020 - Oct 2021
      • Product Designer

        Jul 2019 - Sept 2020
    • Product Factory

      Aug 2019 - Dec 2019
      UI Design Instructor
    • Alibaba Travels Co.

      Sept 2022 - Jun 2024
      Staff Product Designer
    • Digikala Business

      Jun 2024 - now
      Product Design Lead
  • Licenses & Certifications

    • Emotional Design — How to Make Products People Will Love

      Interaction Design Foundation (IDF)
      Sept 2017
      View certificate certificate
    • User Research — Methods and Best Practices

      Interaction Design Foundation (IDF)
      Sept 2017
      View certificate certificate