
Francesca Fiocchi
Cultural Mediator and Curatorial Assistant

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About me
Consumer Marketing Specialist
Education

Liceo Classico Tito Livio - Milano
2008 - 2013Diploma di maturità classica
Copenhagen Business School
2018 - 2020MSc Management of Creative Business ProcessesExams Projects:- ALICE No-Profit Business analysis- Rina Sting-sustainable fashion's strategy and market analysis- Marketing and Sales game: ExSilent’s products development- H&M Management Project on employees and in-store space managementThesis - Technology in the Performing Arts: A Study on Organisational Identity and Change Management, in collaboration with Danskedanseteater.

EDHEC Business School
2019 - 2019Exchage Semester MSc in Strategy, Consulting and Digital TransformationChange Management; Strategy&Business Modeling; Strategic Analysis&Critical Thinking; Impact of AI on Business and Society; Merges & Acquisitions & Strategic Alliances; Fundamental of Risk Management.

Università Cattolica del Sacro Cuore
2015 - 2018BSc Economics and Management of Arts and CultureProjects:- Finarte: Market analysis- Castello Sforzesco: Customer Satisfaction analysis- Galleria D'Arte Moderna: Marketing Plan- Fondo Ambiente Italiano: Event and Marketing plan for Palazzina AppianiThesis - The VR influence on the fruition of the artistic and cultural goods. Case Study: Patricia Urquiola with ProximaMilano, "Don't treat me like an object".

Università degli Studi di Milano
2013 - 2015Medical Biotechnology
Experience

FuturDome
Jan 2018 - Apr 2018Cultural Mediator and Curatorial AssistantArt exhibition: "Auto Sacramental", Guido van der Werve.- Organization during public visiting- Assistance in the opening show event- Assistance during collectors negotiations

Proxima Milano
Apr 2018 - Jul 2018Creative Producer Assistant- Assistant during the "Milan Design Week", on the project "Don’t treat me like an object", created by Patricia Urquiola- Analysis of the customer experience as well as the social and cultural impact of the project which consisted of a virtual design (AI) product- Collect and analyze data to understand the cultural and social impact of this design work

SUPERB
Mar 2019 - Aug 2019Customer Experience Specialist- Customer relations and problem solving: help customers to understand how to improve communication on the website and the use of the booking software- Product promotion, explanation and customization for new clients and onboarding- Listening and improving relationships with customers owning restaurants in Denmark, Spain and Italy

1221 Donatella Lucchi
Sept 2020 - Dec 2020Marketing Communication Assistant- Instagram content management: content planning, product communication, coordination with photographer.- Sales: manage the sales process with customers, invoices and orders, on-line and off-line.

ADEO
Jan 2021 - Dec 2021Project Manager Assistant CDDLighting Department - Technical & Outdoors- International Market analysis: product line development- Relations with Leroy Merlin’s Head of Products from different countries- Follow-up of the product improvement strategy and follow-up of the product managers' decisions on quantities- Working and coordinating with the team on different lighting projects

Val-More Action Advisory
Dec 2021 - May 2022Junior project manager- Participate in delivering assigned elements of The Val-More Framework as value creation and strategies- Research emerging trends and new capabilities to enhance the Customer Experience Journey around Lifestyle businesses- Actively contribute to develop and enhance toolkits around Val-More value creation and strategies- Develop presentations for business development, client meetings and interact with clients as required

Costa Crociere S.p.A.
May 2022 - nowConsumer Marketing Coordinator- Communications' planning and adaptation for the French & Belgium market: newsletter, website, offline, digital promotions and magazine.- Teamwork with e-commerce, CRM and social media in Genoa HQ: coordination of all touchpoints.- Manage internal coordination for the launch of campaigns and promotions.- Manage and execute CMagazine and Brochure: language check, collaboration with creative agency, print and coordination with HQ and Trade Marketing team.- Budget: POs for the Consumer Marketing France team.- Benchmarking and analysis support. Show less
Licenses & Certifications

Excel 2019 Essential Training
LinkedIn Learning ⋅ Course CertificateNov 2020
Project Management Simplified
LinkedIn Learning ⋅ Course CertificateNov 2020- View certificate

Digital Marketing Fundamentals
Google Digital GarageJan 2019 
Inside LVMH
LVMHDec 2021
English Exam 7.5 - C1
IELTS OfficialMay 2018- View certificate

Management of Fashion and Luxury Companies
SDA BocconiNov 2021
Volunteer Experience
Retail Volunteer
Issued by Roskilde Festival on Jul 2019
Associated with Francesca FiocchiProject Manager
Issued by CBS Jam on Nov 2018
Associated with Francesca FiocchiSocial Media Coordinator
Issued by HUB Giovani on Oct 2016
Associated with Francesca FiocchiGruppo Scout MI 22 e MI 17
Issued by AGESCI on Oct 2007
Associated with Francesca FiocchiSostegno nello studio e compiti
Issued by Associazione IBVA on Oct 2011
Associated with Francesca Fiocchi
Languages
- enEnglish
- itItaliano
- frFrancese
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