
Timeline
About me
Strategic Marketing and Product Management
Education

Delaware valley high school
2001 - 2005
Misericordia university
2005 - 2008Communications television, radio, and newspaper production, effective writing styles, html and adobe dreamweaverActivities and Societies: 'The Highlander' School Newspaper, Cougar Radio Promotions Manager, Misericordia University Communications Camp Instructor for Videography and Editing.

Niagara university
2011 - 2013Masters business administration; strategic marketing management
Experience

Delaware township board of supervisors
May 2003 - Aug 2005Office assistant and maintenance
Advance auto parts
Jun 2006 - Jul 2011Commercial parts proB2B Business DevelopmentMarket products and services to local garages, such as stocking programs, special sales and events, etc. Managed 3-7 people directly, more as neededPromote Brand and services to B2B customers and walk in consumersUnderstanding and utilization of sales systemsNetworked with customers to establish good business relationshipsEducated and promoted part time employees to take over as full time and management

Wvia tv
May 2008 - Aug 2008Radio and television internshipAssisted with production of live broadcasts including State of Pennsylvania show and other eventsSet up room lighting for other showsAssisted with control board operations during live broadcasts

Caplugs
Jan 2012 - Jan 2013Marketing internInternship with major extruded plastics Cap and Plug manufacturing organization, focused around Market Research and Product Management. Researched, analyzed and prepared market research reports for specific product lines and products to be presented to Management.- Created Marketing Communication activity reports- Supported Product Managers and Marketing Communication Managers

Harsco industrial patterson-kelley
Jan 2013 - Jan 2016Created a functional road map for the organization, based on market and competitor data. Utilized this data to launch new Stainless Steel Boiler into the market. Responsible for all marketing materials for new and existing products, and being the face of the company alongside the sales team at all trade shows and local events. Key Activities include:- Drove customer specific requirements through design and production processes, based upon building specifications, to meet the requested delivery date.- Create Application development map for new touch screen controller interface to drive development of software. - Create a market plan for release of new boilers, including ad development, training and educational materials, and in person training sessions.- Hosted and presented in house training sessions for installers, with the goal to have a large base for certified installers and maintenance teams. Show less
Product Manager
Jan 2014 - Jan 2016Market Research Analyst
Jan 2013 - Jan 2014

Depuy synthes companies of johnson & johnson
Feb 2016 - Apr 2019Project manager - npd cmf/traumaResponsible for managing multiple projects, cross functionally throughout the organization. Key activities include: - Manage NPD teams through Stage Gate Process, assisting development of Trauma/CMF products, including monthly project updates to the senior leadership team regarding all risks and solutions from the team. - Create robust project plans, utilizing 3 point PERT to create work to dates and risk adjusted dates for deliverables based on all known risks.- Launched 2 projects into the market and performed a 1 year performance review to monitor sales data, product performance, and surgeon satisfaction as well as end user performance. - Created project template for Web based application development for the organization, incorporating all requirements for app build and testing phases. Show less

Accutec blades, inc.
Mar 2019 - Sept 2020Channel marketing managerLed the organization to drive both new sales projects and promotional projects from concept to delivery. Partnered closely with sales teams to provide market and competitive data sets for sales reviews, to support purchasing decisions and production planning. Key activities include:- Managed 3 salaried associates, who worked at Obregon, Mexico site, responsible for partnering with local production teams to drive projects to completion and resolve any issues during production.- Approved new sales opportunities for $25M division, reviewing cost analysis and utilized market data and competitive shops to identify target retail pricing and line review strategies.- Launched promotional quarter pallet for Q4 2020 holiday season. Worked with vendors to design quarter pallet displays, and partnered closely with production planning teams on the timeframe required to build out inventory and load items into displays to ship for on time load in. - Led project management for Professional Division including continuous improvement efforts, from sales quote requests to business documentation. - Created product line reviews for multiple customers, utilizing market data and internal costing reviews to capture 4 new inline and private label programs valued at over $6.3M per year. Show less

Zamma corporation
Sept 2020 - Oct 2021Product managerManaged Flooring Moldings and Cap-A-Tread product portfolios, which includes over 10,000 SKU’s. Drive projects focused on identifying market requirements and defining cost and price targets to guide organizational decisions. Key activities include:- Completed SKU level alignment for 6,400 supporting SKU’s for discontinued floors to new and stocked floors for Home Depot to just over 200 SKU’s while still supporting 96% of flooring sales - Created process and documentation to define requirements for new projects, based on purchasing and production minimum production runs for financial and business analysis. - Creation Color Wheel of available colors for the go forward sales program which reduced the number of available colors based on sales and market research from over 1,000 options down to 300 between wood, vinyl and laminate moldings.- Worked with suppliers to combine 350 low volume custom papers into a streamlined design and color portfolio available for the laminate molding program. Show less

Kw commonwealth
Aug 2021 - nowReal estate agentLicensed Real Estate Agent in Virginia, specializing in Augusta and Albemarle Counties. - Completed $2.9M in sales in first year- Built Drip Marketing Campaigns to drive client relationships to stay top of mind - Built Business Process Documentation from lead intake through settlement. - Managed marketing campaigns to generate leads and promote brand - Built Social Media Accounts for business, ran Meta Ads to gain followers - Managed Financials of Business with full business and marketing expense reviews and trackers built to show full ROI Show less

Zamma corporation
Jan 2023 - nowNational account managerManage relationships with big box retailers to drive sales for company. Work with both internal teams and customers to identify opportunities for product alignment and new product development. Manage sales projects for clients to reach delivery timelines and sales goals.Build program proformas to track sales success and both internal and external margins.
Licenses & Certifications

Real estate broker/sales agent
Virginia department of professional and occupational regulationAug 2021
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