Laura Elena Díaz Rojas

Laura elena díaz rojas

bookmark on deepenrich
location of Laura Elena Díaz RojasMexico City Metropolitan Area
Followers of Laura Elena Díaz Rojas810 followers
  • Timeline

  • About me

    Sr Expert Product Ownership - IT Nestlé North America

  • Education

    • Tecnológico de monterrey

      2008 - 2015
      B. s. in communication web page, digital/multimedia and information resources design leadership award in excellence of integral education.

      Activities and Societies: President's Electoral Commission, ITESM Campus Puebla. Chief Information Officer in the International forum “TecAbout It”. President of Politic and Academic Forum “Rumbo a la democracia”. Member of ITESM Campus Puebla Representative Chess Team. Member of ITESM Campus Puebla Representative Dance Team. Member of Mexican Folk dance team in Anseong Namsadang Baudeogi Festival 2015 South Korea, October 2015.

  • Experience

    • Towel s.a. de c.v.

      Aug 2008 - Aug 2008
      Hr trainee

      • Employee satisfaction analysis report.• Strategies for internal and external communications.• Crisis management.• Public relations.• Analysis of communications channels.

    • Sande

      Dec 2013 - May 2014
      Consultant

      Project Ricolino México: Chick´s BrandChange Management Consultant. Responsible for leading the change management thread in a major transformation project.Achievements:• Developed change management strategies by releasing and analyzing pulse surveys that resulted in an increase of project promoters of 10%

    • Tecnológico de monterrey

      Jan 2015 - Dec 2019
      Executive sales specialist

      Sales Specialist and Coordinator, responsible for creating out of the box strategies to attract new customers and sustain our organization performance goals.Achievements:• Met and exceeded annual sales goals 4 years in a row• Ranked as top performer in the company’s talent evaluation• Developed a new sales strategy by performing data analysis that resulted in a 20% reduction of customer attrition• Improved customer yield by 10% through the documentation of key processes

    • Tsool tseen

      Jan 2016 - Mar 2016
      Ui designer

      UI Project Designer. Responsible for managing the project lifecycle of a new application design and leader of the visual development interface (i.e. Visual Mockups and Pre release prototypes).Achievements: • Reduced final project completion date by 2 weeks through successful requirement documentation and constant communication with key stakeholders

    • Acuant

      Jan 2020 - Sept 2022

      Product Owner, responsible for communicating with stakeholders, including customers, business managers, and development teams to align goals and ensure a shared vision based on Acuant’s business objectives. Key responsibilities:• Responsible for managing backlog list items and prioritize them based on the overall strategy and business and stakeholders’ objectives.• Mapping the project dependencies to inform the necessary sequence of development.• Working with stakeholders to identify and organize the steps required for the next iteration. Refine the process, identify areas for improvement, and support the sprint.• Understanding and anticipating the client’s needs to manage the development process more effectively. Good Market knowledge and communication skills to anticipate problems or needs.• Accountable for supervising each stage of the development process and the final product. Inspecting and evaluating product progress through each iteration. Show less Product Associate, responsible for assisting in the preparation of business opportunity plans and different activities related to Acuant-Go products. Key responsibilities:• Client support and technical assistance on function and usage of product.• Creating a product roadmap by prioritizing usages based on user requirements, technical feasibility, and comparative analysis.• Monitoring project health and progress, making use of the Agile methodology.• Supporting the development team to clarify and redefine user stories for product features and requirements.• Generating operational reports helping the product team continue delivering a high-quality product to the market.• Provide advice and guidance on how to improve the customer experience and support provided around Acuant-GO and Acuant Compliance.• Identify process improvements to achieve goals related to product marketing and customer support.• Present feedback and suggestions on processes, features of the product based on customer’s and internal teams’ feedback.• Documentation "as is" of changes in existing products, to ensure successful implementation of new practices and improvements.• Building and updating technical documentation for both internal and external customers. Show less Customer Success Manager, responsible for maintaining strong relationships within assigned accounts ensuring high levels of customer satisfaction, leading renewals, and growth opportunities. Key responsibilities:• Successfully collaborated with the engineering and development team for client on-boarding and training of Acuant platform as per customers’ requirements as well as post go-live support.• Providing high-level technical support, handle customer issues and requests, based on a proficient understanding of API integrations.• Capturing customer feedback and reporting requests to Product Management and Development.• Managing customer activity, risks, and growth opportunities in Salesforce.• Achieving target KPIs including renewal rate and monthly active usage.• Providing training in services, processes, use of devices and software at: operational, middle management, executive levels. Show less

      • Product Owner

        Jan 2022 - Sept 2022
      • Product Associate

        Mar 2021 - Jan 2022
      • Customer Success Manager

        Jan 2020 - Mar 2021
    • Nestlé it north america

      Sept 2022 - now

      Global Product Owner. Responsible for maximizing value of the product and the work of the development team by ensuring the product is brought to life in the individual markets within a region/zone. Key responsabilities:• Accountabe for Event Driven Architecture (Confluent) adoption and reducing duplication within the markets for the respective region/zone.• Responsible for ASAPIO and Azure Event Hub strategy in Nestlé• Accountable for the prioritization and for the overall tactical value delivery in the Product Lifecycle• Works with Functional leaders within the region/zone to shape their strategies with regards to product adoptions• Expert in how the product and supported business capabilities are delivering value for internal receivers • Deep understanding of the market's needs, as well as an advocate for the product within the market, working to bridge any existing gaps. Show less

      • Sr Expert Product Ownership

        Oct 2023 - now
      • IT Product/Platform Manager

        Sept 2022 - Oct 2023
  • Licenses & Certifications

  • Volunteer Experience

    • General Volunteer

      Issued by SIFE SLC on Jan 2011
      SIFE SLCAssociated with Laura Elena Díaz Rojas