Experience

• 

  Mastery it

  Jun 2011 - Feb 2013

  Social media marketing specialist

  * Creating engaging and relevant content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.* Planning and scheduling posts using social media management tools like Hootsuite and Buffer.* Designing graphics, videos, and other multimedia content to enhance social media posts with tools like Canva and Filmora.* Creating and managing paid social media campaigns on platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads with tools like Adespresso.* Monitor trends in social media tools like Google Trends, Similarweb and Upup.* Collected and analyzed Web metrics such as visits, time on site and page views per visit with tools like Google Analytics. Show less

• 

  Dar real estate company

  Mar 2013 - now

  * Develop and manage the digital marketing budget, ensuring effective allocation of resources to achieve desired return on investment (ROI).* Plan and execute comprehensive digital marketing strategies across various channels (e.g., SEO, SEM, email marketing, social media, and display advertising)* Lead and manage a team of digital marketing professionals, including SEO specialists, content creators, social media specialists, and graphic designers.* Work closely with other departments such as sales, product development, and customer service to ensure cohesive marketing strategies and alignment with overall business objectives.* Analyze market trends, customer behaviour, and competitor activities to inform strategy development.Monitor spending and optimize costs across all digital marketing activities.Ensure the website is user-friendly and optimized for conversions. This involves regular updates and improvements based on user feedback and analytics data.Conduct A/B testing to determine the most effective strategies and elements on the website, such as landing pages and call-to-action buttons.Utilize Email Marketing automation tools like GetResponse and Mailchimp to send personalized and timely messages to different segments of the audience.Integrating marketing automation tools with CRM systems to keep customer data up-to-date and ensure seamless communication.Develop a content strategy that includes creating and curating high-quality content for blogs, social media, websites, and other digital platforms.Maintain an editorial calendar to ensure timely publication and promotion of content .Provide digital marketing support to Retail and Institutional Sales teams as needed. Show less * Design and execute comprehensive digital marketing strategies across various online channels such as social media, search engines, email, and display advertising.* Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement with tools like Hotjar.* Created and distributed surveys for data collection and analysis.* Use analytics tools such as Google Analytics, social media insights, and CRM systems to track the effectiveness of marketing campaigns.* Prepare detailed reports on campaign performance, providing insights and recommendations for improvement with tools like Microsoft Power BI and Looker Studio. Show less

  • Digital Marketing Director

    Jan 2019 - now

  • Digital Marketing Manager

    Jun 2016 - Jan 2019

  • Digital Marketing Strategist

    Mar 2013 - Jun 2016