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Faithe Raphael

Faithe raphael

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location of Faithe RaphaelLos Angeles, California, United States
Phone number of Faithe RaphaelView Mobile No.
Followers of Faithe Raphael909 followers

  • Timeline

  • About me

    Mindfulness Coach at mindfulnessbyfaithe.com

  • Education

    • Rutgers university–new brunswick

      -
      Bachelor’s degree honors english/mass communication

      Activities and Societies: The Rutgers Daily Targum: College Events Editor, Volunteer: Edna Mahan Correctional Facility for Women, Internship: Partisan Review Literary Magazine Oxford University -Junior Year, Magdalen College (Shakespeare, Jane Austin) Oxford, ENBennington College -Non-fiction writing grant Bennington, VT

  • Experience

    • Sony music entertainment

      Jan 1996 - Feb 2005

      Won coveted AdTech Award, Best Use of Rich Media, for Radio: Windham Hill. Pioneered the first weekly, multi-channel, audio-video Internet show, which fueled a 160% increase in time spent on site, 90% increase in CLV, 800% increase in year end Internet sales.Strategic partnerships with Nature Conservancy (Internet, CD compilation, "The Last Great Places", Nestle, Avon, Swarovski Crystal, Sketchers, Aveda, General Motors, and Best Buy, expanded consumer reach and drove acquisition to windham.com. Hired web vendor to construct e-commerce functionality for a seamless end-user experience. Executive Producer, A&E TV Network Special, Winter Solstice on Ice. Raised over $1 million dollars to film on location, just south of the North Pole. The production featured top label artists and Gold Medal Olympic skaters in Kemi, Finland. Re-purposed footage from the show resulted in one of the earliest and best selling DVDs from the label group, generated top 10 positions on Billboard’s Year-End Chart, with an unprecedented 80% increase in franchise sales. Show less

      • Senior Vice President Special Products and Licensing, Arista Entertainment

        Jan 2001 - Feb 2005

      • Vice President, Strategic & Direct to Consumer Marketing Windham Hill Group

        Jan 1996 - Jan 2001

    • 20th century fox home entertainment

      Jan 2006 - Jan 2008
      Head of search / digital marketing

      Defined online marketing strategies with search-optimized metrics, PPC, interactive opportunities, mobile content, and display/banner ads. Outperformed objectives with 8% conversion through contextual and organic search campaigns with Google, Microsoft, Yahoo. Targeted email blasts increased mobile response by 2%, and doubled CLV.Provided post campaign analysis,and developed templates for scalable franchise marketing for The Simpsons, Garfield, Borat, Family Guy, 24.

    • Concord music group

      Jan 2009 - Jan 2011
      Direct to consumer, ecommerce business

      Collaborated with IT and redesigned the integrity of the consumer database, analyzing qualitative and quantitative data and identified benchmarks for list segmentation, which resulted in a 15% increase in ROI.Tested web offers, product bundles, and exclusives for direct channels including website, phone, email, and mail order. Generated a 4% increase in customer acquisition.Directed call center operations, inventory levels, and increased order processing efficiencies for enhanced customer satisfaction.Streamlined operations by mobilizing cross-functional teams trained on Citrix. Show less

    • Big posse, llc

      Jan 2012 - Jan 2021
      Conscious business leader/consultant

      Leverage brands, partnerships, emerging technology, licensing deals, and membership models to expand business and ROI. Clients include American Greetings.com, Shout Factory!, Happy Dog Toys, ArtistDirect.com, Audible.com, Exploros.com, Scenechronize.com.

    • Mindfulnessbyfaithe.com

      Jun 2018 - now
      Mindfulness coach

      https://www.mindfulnessbyfaithe.com/

  • Licenses & Certifications

    • Innermba

      Sounds true, linkedin, wisdom 2.0, new york university
      Jun 2021
      View certificate certificate

    • The power of awareness

      Sounds true awareness training institute in association with greater goodgood science center, university of california, berkeley
      May 2020

    • Bertelsmann international training program

      Bertelsmann music group gmbh
      Jun 2001

  • Honors & Awards

    • Awarded to Faithe Raphael
      Best Use of Rich Media Ad Tech Won coveted Ad Tech Award for launching Radio: Windham Hill. First Internet, java-based,multi-media radio show from a record label. Featured pop up videos, special offers, e-commerce functionality.
    • Awarded to Faithe Raphael
      PTA, Outstanding Volunteer Contribution PTA Southern California Created Westwood Cares, to bring together volunteers to help school-based families/students in need during a crisis, unexpected emergency, or critical home situation.
    • Awarded to Faithe Raphael
      Support of the Mission MADD Developed a CD compilation with net proceeds benefiting M.A.D.D.. which became the only music product sold into Whole Foods stores. Janis Ian supported with Whole Foods live performances.

  • Volunteer Experience

    • Alumni Recruiter

      Issued by Rutgers University on Jan 2010
      Rutgers UniversityAssociated with Faithe Raphael