Experience

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  Gateway theatre of shopping

  Jan 2005 - Jan 2007

  Communication & pr manager

  Managed all aspects of the shopping centers communication needs. Working with over 350 tenants and 1.8 million shoppers/ month. Maintaining the center's brand promise and stakeholders interests. Drove all aspects of Communication and formed part of the team that brought home the first Grand Prix award, as well as a Silver and runner up award. These were the first awards ever given to a center in Africa by the International Council of Shopping Centres.Core Functions:- Developed, rolled out and controlled PR strategy and budget - Analysed and mediated media budgets.- Budgeting and financial regulation of PR spend- Monitored and controlled all internal and external communications, press articles and calculated publicity value and generated weekly reports thereon. - Conceptualised, developed and controlled tenant functions and special events- Visited stakeholders and tenants on a regular basis and reported thereon.- Assisted stakeholders with any queries and or their individual marketing and advertising endevours.- Ensured the safe keeping of Gateway’s reputation and manage the Gateway brand.- Hosted bimonthly tenant workshops (well over 350 tenants/ workshop) - Controlled and monitor all media liaisons, press launches and comments and press releases.- Drive publicity event specific and generic. - Developed and managed close relationships with all key anchor tenants.- Monitored and controlled customer service levels throughout the organisation.- Customer Relations- Swiftly attended to all customer related queries.- Crisis Management- Built positive relations with role players in the community including schools, religious institutions, businesses and politicians.- Media Relations- Tracked publicity.- Ensured ongoing frontline staff training and recognition.- Researched and developed future opportunities and avenues for improvement and expansion. - Ensured the long term goals of the centre are managed and followed. Show less

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  Max media communication & pr

  Jan 2007 - Jan 2009

  Md/ founder/ owner

  Started and ran a strategic communication and events business that handled some of the cities biggest and most successful events. Worked on Communication and PR strategies for a myriad of clients across various sectors, including property development, retail property management even online gaming.Core functions: • Public Relations• Special events• Media Liaison• CopywritingRan an agency within the industry of Public relations, Marketing, Communications and Special events.• 2007 Launched the Heritage Arts Festival; a 5 day festival catering for over 30 visual artists and over 250 000 members of the public. Won a Silver Maxi Award from the International Council of Shopping Centres. • Flavours of Durban an international food festival over 3 days in the centre of town catering for over 12 000 people. • Managed potential media crisis for a property development company as well as drive their publicity• 2008 facilitated the Heritage Arts Festival and Heritage Awards which has now grown to over 70 visual artists. • Heritage Awards, a high profile awards evening that acknowledged unsung heroes of South Africa who have made a lasting contribution to maintaining South Africa’s Heritage through the Arts• Consulting for numerous clients in different industries on different levels, including shopping centres, property developments, art galleries, access control, consultancies and restaurants Show less

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  Mcgraw-hill higher education

  Mar 2009 - Jan 2013

  Territory manager

  Managed all aspects of the East Coast and Central South Africa territory. Working remotely, reporting into national headquarters in Johannesburg and the UK.The primary focus was generating new business and gaining market share, launching new products and educating current and new customers. It was my responsibility to constantly keep the market stimulated with new products, latest technology, train clients, do presentations to potential new customers. Monitoring budgets, making sales targets, and maintaining relationshipsRegional account manager Eastern and Central South Africa responsible for ensuring that new products and editions make it into marketGrowing market shareAccount Management Distribution channel management. Working remotely and largely managing the territory on my own I was also responsible for:Assist with new product development ensure its in line with market demands. Regional account management Lead generation New business development (proposal writing, negotiation, worked with budgets to find a solution to their needs) Demonstrations and training Sourcing potential authors/ reviewersExhibitions at book fairs and UniversitiesCertain Logistical trouble shootingWorkshops, training and presenting Show less

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  Haddock media international

  Jan 2013 - Jan 2014

  Lead business & economics journalist

  Researching, develop and write countrywide economic reports.Included consulting governments of emerging and transition countries on how to increase FDI, identification of alternative investment opportunities; raising of capital; and the gathering of economic intelligence through the conduction of face-to-face interviews with heads of state, ministers, central bank governors and top executives and CEOs. The aim was to highlight local opportunities and investment potential in emerging markets. The reports were collated by looking at government strategies on macro and micro economic policy, parastatals and the private sector.Controlling all editorial aspects of the economic surveys Market researchTroubleshooting logistical issues on projectsCoordinating the smooth running of international projectsCountry profilingProfiling companies and candidatesResearchMaking contact and developing the relationship with presidents, ministers and leading business people.Handling PR eventsDeveloping and conducting interviews Transcriptions Developing storylineWriting and producing content for global leading media houses Show less

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  Association of international schools in africa (aisa)

  Jan 2014 - Jan 2015

  Communications and marketing director

  AISA is a pan-African NGO supporting International Schools across the continent. Currently with over 74 member schools across 34 countries. These schools serve more than 27000 students and over 3000 students. These schools vary widely in number, resources and curriculums offering American, British and IB combinations. AISA members include over 80 Associates, including businesses, organisations and Universities throughout the world. My role: Full Marketing and Communication requirements for the Association, across Africa and internationally. Design Digital and social media solutions to increase awareness and profile of the organisation.Develop communication and marketing strategies for the organisation. Managing the team and ensuring outputs are delivered. Development and implementation of a brand strategy.Overseeing implementation of the Marketing strategy - including global campaigns, events, digital marketing, and PR. SEO, Digitial Marketing and communications, CRM Management. Sponsorships. Collateral design and productionMajor event management- Annual Leadership and Educators Conferences, for over 2000 delegates from around the world. Managing a team; enabling them to meet their commercial objectives providing them with appropriate training, materials, presentations and skillsManage social media presence and direct programs to control social media reputation and recognition.Undertake continuous analysis of competitive environment and consumer trends Show less

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  Indeed.com

  Jan 2015 - Jan 2016

  Market specialist, africa and middle east, business development

  Indeed is the #1 job site worldwide, with over 200 million unique visitors per month. Indeed is available in more than 60 countries and 28 languages, covering 94% of global GDP. Indeed provides CPC advertising to increase visibility, working closely with ad-words as a performance-based method and strategy. Full sales cycle in new/ emerging markets of Africa and Middle East. Train, educate and grow potential and key accounts on CPC advertising model, to successfully manage all customer expectations and revenue expectations. Develop market, increase revenue as per targets set. Source and contact top decision makers, educate them about Indeed as a solution for their strategic business needs. Give feedback on product in territory and potential development when required. B2B sales and strategic planning. Training and assisting new starters on the team. Territory planning and deliver weekly territory reports and present quarterly strategies Show less

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  Kenakogroup.com

  Jan 2016 - now

  Marketing and communication consultant | founder

  Supporting International businesses and non-profit organisations deliver on their objectives.Strategic Marketing & Commercial Growth Specialist with proven expertise in driving growth through Omnichannel integrated marketing strategies, brand positioning and creatives and high-impact events. I partner with ambitious executive teams to translate business objectives into measurable marketing outcomes that directly support commercial targets and sales pipelines.Core Expertise🚀 Marketing & Commercial Growth Strategy - Developing marketing-led initiatives that drive measurable business expansion and revenue growth🚀 Brand Strategy & Development - Creating compelling brand narratives and identity systems that elevate market presence🚀 Creative Direction & Design - Providing vision and leadership across visual communication and brand aesthetics🚀 Content Development & Creation - Producing high-value content that engages audiences and drives conversion🚀 Integrated Marketing Campaigns - Orchestrating multi-channel marketing programmes that deliver qualified leads and sales opportunities🚀 Social Media Strategy - Crafting platform-specific approaches that build community and drive engagement🚀 Sales & Marketing Alignment - Bridging the gap between marketing activities and sales performance to ensure ROI🚀 Strategic Event Management - Designing industry-leading events that strengthen market positioning and drive business development🚀 B2B Marketing & Communications - Crafting persuasive business narratives that resonate.#MarketingStrategy #CommercialGrowth #BrandDevelopment #SalesEnablement #EventManagement #B2BMarketing #RevenueGrowth #MarketingROI #BusinessDevelopment #StrategicMarketing Show less

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  Sherlock recruitment

  Jan 2018 - Jan 2020

  Head of marketing & communication

  Sherlock Recruitment is a leading supplier of temporary, permanent staffing solutions and training to the construction industry across Ireland. Reporting directly to the Managing Director/ Owner, my role is to develop and lead all marketing and communications initiatives across Ireland and into Europe. This includes using Traditional and Digital marketing channels. Optimise the entire web presence utilising social tools, content, PPC and display, to help drive client engagement, brand profile, and revenue growth. I am responsible for the overall strategy from conception through to implementation and analysis of performance metrics.Lead all relevant internal corporate digital transformation projects. Create and manage integrated digital media campaigns incorporating PPC, display advertising, social media, email, content marketing etc. Support the marketing and communications team with digital campaigns to execute go-to-market brand and marketing initiatives. Develop and deploy tactical paid digital advertising campaigns. Web development, supporting all stakeholders to develop optimised web pages. Plan, implement and maintain social media campaigns. Develop compelling and impactful content and integrated campaigns for both current and prospective clients. Measure client growth and impact across all channels.Use digital tools and analytical services to generate insight, fuel social conversation and maximize SEO activity. Support internal training to equip select people in the firm with digital and social media skills. Working through an omnichannel strategy across both digital and traditional media, creating robust revenue-driving presence. Developing, national and local marketing strategies. Increased web traffic, conversions and customer engagement prepare and present budgets and tactics, annually, quarterly, monthly. Show less

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  Irish exporters association

  Jan 2020 - Jul 2023

  Digital marketing and brand lead

  As the Digital & Brand lead, I over saw the digital presence and strategy, reporting directly to C suite executives. My expertise spans ATL, TTL, and BTL campaigns, SEO, social media, and web management. I manage budgets, control our WordPress website, create diverse content, and drive revenue-generating online campaigns. A key achievement is successfully facilitating a major CRM transition to Hubspot. I utilize Google Analytics to monitor ROI and advocate for necessary changes. Currently, we enjoy a significant 78% year-on-year web traffic increase, reflecting our commitment to growth and success. Show less

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  Oxfam ireland

  Jul 2023 - Mar 2024

  Digital engagement manager

  In my role as the Digital Engagement Manager for Oxfam Ireland & NI, I am spearheading a comprehensive digital engagement strategy that drives our core objectives. I am currently responsible for enhancing communication, optimizing campaign effectiveness, supporting our retail network, and powering fundraising/marketing initiatives.As Digital Engagement Manager at Oxfam Ireland, I lead strategy development, collaborate across departments, manage impactful digital marketing, pioneer UX/UI improvements, handle multimedia production, and endeavour to foster an analytics-driven culture. I optimize technical platforms, respond to crises, generate performance reports, oversee recruitment and staff management, and ensure effective internal communication. 🚀💼 #DigitalStrategy #Leadership Show less

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  Atc computer transport & logistics

  Mar 2024 - Feb 2025

  Marketing and communications manager

  Marketing Leadership: Develop and implement a cohesive marketing strategy that supports the overall group business goals, strengthens brand presence, and drives marketing’s contribution to revenue growth across all our products.- Developed and executed marketing strategies aligning with regional and International requirements.- Created annual content and communication strategies to meet business needs.- Led a high-performing team to execute the marketing roadmap.