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Jiayu (Olivia) LU

Jiayu (olivia) lu

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location of Jiayu (Olivia) LUParis, Île-de-France, France
Phone number of Jiayu (Olivia) LUView Mobile No.
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  • Timeline

  • About me

    Public Relations Manager at Huawei France

  • Education

    • Kedge business school

      2018 - 2019
      Bachelor’s degree management (trade & business)

      Activities and Societies: Member of Interact Association - Chinese Connection • Leadership & activities: Served as logistic manager of Chinese New Year show 2019, successfully held event with more than 500 spectators including school president and official personalities from Chinese Consulate in Marseille.• Strategic analysis project: Constructed an all-inclusive solution of brand strategy optimization for Weichai Group's French subsidiary, Baudouin, and the proposal was approved by the marketing department.

    • Sorbonne université

      2020 - 2021
      Master’s degree management & international business 16.8/20 (top 5%)

      Graduated with Highest Honours (mention Très Bien)

    • Renmin university of china

      2016 - 2020
      Bachelor’s degree finance gpa 3.81/4 (top 5%)

      Activities and Societies: - Vice president of school's Sino-French culture exchange association - Manager of campus football association - School Events Host - Outstanding Graduate of 2020 - Winner of 1st Class of Merit-based Scholarship

  • Experience

    • Bank of china

      Jul 2017 - Aug 2017
      Corporate business intern

      • Prepared and analysed financial statements with different ratios• Prepared meetings with corporate clients and composed meeting minutes

    • The export-import bank of china

      Jan 2018 - Feb 2018
      Business department intern

      • Prepared and organized the company’s annual general meeting • Managed loan and credit documents

    • China merchants securities co., ltd.

      Jul 2018 - Aug 2018
      Sales department intern

      • Composed daily report of sales data and stock markets • Organised professional trainings for salesperson • Assisted in the opening of stock accounts

    • Foreign affairs office of ningbo municipal people's government

      Jun 2019 - Aug 2019
      International exchange assistant & translator

      • Participated in preparation of the 1st China - CEEC Expo & International Consumer Goods Fair and received 20+ European and African delegations• Translated documents and interpreted meetings between French and mandarin • Collected media news and produced more than 10 activity reports

    • 中国人民大学

      Sept 2019 - Jan 2020
      International affairs assistant

      • Received and accompanied delegations from French partner schools including the Dean of the Faculty of Arts and Director of International Relations of the Sorbonne University and organized various exchange activities during their stay in China such as visits to Suzhou Gardens, Silk Museum and meetings with student representatives of different majors, etc. • Composed presse releases of campus international affairs activities • Translation and proofreading of Chinese, English and French documents Show less

    • Unilever

      Jul 2020 - Dec 2020
      Marketing intern

      Brand: OMO • Conducted Product & Marketing research for product innovation • Supported products relaunch campaigns • Conceived and supervised the design of banners on e-commerce platforms as well as offline POSM • Analyzed influencers' data on different social media• Communicated and cooperated with other departments such as R&D, Supply Chain, Sales, Finance

    • Hopscotch groupe

      Jan 2021 - Nov 2021
      Assistant marketing project manager

      Market research & analysis• Synthesized market trends and consumer insights for proposals, examined competitive market landscape, wrote analysis reports on competitors' strategies and positioning, mainly in the food and beverage industry, but also involving high-end skin care, etc.• Participated in the reflection of strategic recommendations and drafted marketing plans including social media, PR, trade events.• Provided the latest Chinese market trends (twice a month) for the Group's offices in the Greater China, Hong Kong and Taiwan.Project execution• Planned and executed large events such as the EU Pavilion at the 2021 SIAL and the 2020 Bordeaux en primeur wine tasting.• Served clients including EU Organic Dairy, French National Interprofessional Centre of the Dairy Industry (CNIEL), Taste France (brand of the French Ministry of Agriculture and Food), Vins de Provence, Magimix, Lesieur, Danish Agriculture and Food Council. Show less

    • Huawei

      Dec 2021 - now

      • Project manager of company flagship CSR program #DigiTruck to promote digital inclusion in France. • Project coordinator of #Digital InPulse, a contest aiming to support French startup during their international development especially in China. • Event organization of VivaTech, Salon des Maires, 360 Grand-Est, etc.

      • Public Relations Manager France

        May 2022 - now

      • Public Relations Manager

        Dec 2021 - May 2022

  • Licenses & Certifications

    • Dalf c1

      Ministère de l'éducation nationale et de la jeunesse
      Nov 2018

  • Honors & Awards

    • Awarded to Jiayu (Olivia) LU
      1er Prix au Concours de doublage en français Alliance française Chine & Eudic July 1, 2020
    • Awarded to Jiayu (Olivia) LU
      University-level Outstanding Graduate Renmin University of China June 1, 2020
    • Awarded to Jiayu (Olivia) LU
      1er PRIX au concours d'éloquence Ville de Marseille March 1, 2019 Dans le cadre du Printemps de la Francophonie à Marseille, un concours d'éloquence de français dédié aux apprenants étrangers
    • Awarded to Jiayu (Olivia) LU
      1st Class of Merit-based JD.com Scholarship Renmin University of China

  • Volunteer Experience

    • coordinatrice & interprète

      Issued by Opera National de Paris on Jun 2019
      Opera National de ParisAssociated with Jiayu (Olivia) LU