Caner Güçer

Caner güçer

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location of Caner GüçerIstanbul, Istanbul, Türkiye
Followers of Caner Güçer576 followers
  • Timeline

  • About me

    Manager at MITSUBISHI ELECTRIC TURKEY A.Ş.©

  • Education

    • Ted ankara college

      1991 - 1994
      High school enginering
    • Middle east technical university

      1994 - 1998
      Bs. metallurgical and materials engineering
  • Experience

    • Cap makina otomotiv ve dis tic. ltd. sti

      Mar 2000 - Aug 2001
      Marketing and sales chief

      A small family company importing municipality vehicles, firebrigade resque equipmentsResponsible from new business development on international basesDevelop short and long term marketing plans Responsible from preparation and following up of government tendersPerform marketing activities within domestic market

    • Alarko-carrier

      May 2002 - Jan 2008
      Research-statistics specialist

      Competitor analysis on product range&price basesPreperation of price listsSales reports on product and sales channel basesReports on economical indices about the product pricesReports about the turnovers of the dealersSupport the product managersNewspaper research about HVAC sector news-advertisements

    • Airfel a.s.

      Jan 2008 - Aug 2011
      Product manager

      Strategic planning, brand positioningStock management Product trainingCoordination of sales and production Introduce new product line-up, perform market researchOther marketing activities about the AC products like campains, advertisementsAddition to product management perform sales as a sales representative in Marmara Region for one year (2011)

    • Daikin türkiye

      Aug 2011 - now
      Cooling products supervisor

      Strategy Create mid and long term product strategy to achieve the target market share Coordinate necessary sections to ensure the application of the product strategy Make the product planning for the sales strategy Market research for local and export markets Competitor benchmarkSales and Marketing Analyze sales figures to take action in line with both with the product and company strategy. Perform international affiliate sales with export department Prepare annual sales budget with sales Maintain the price positioning in balance as being competitive and at the same time keeping the GM level for necessary contribution. Manage marketing team for printing materials, catalogues, web site Coordinate product launch operations with marketing Create ideas for campaigns, advertisements, promotion toolsProcurement Decide on the supplier and negotiate for the purchase of the products annually over $12M Training and Support Perform sales and technical trainings about the company product strategy and the product internally and also for the sales channel like dealers, key accounts, chain stores etc. Support spare parts department and aftersales as being the main contact person between the supplier and company Support compliance and import departmentsOthers Represent the company in sector related associations Show less

    • Mitsubishi electric turkey a.ş.©

      Mar 2015 - now
      Manager

      *Strategy:Create mid and long term product marketing strategy to achieve the target KPISupport sales and marketing strategy activitiesSupport necessary sections to ensure the application of the strategyExchange information with factories marketing and planning teams, attend product development meetingsMake necessary preparations for the product planning for the sales strategyMarket research for local marketsCompetitor benchmark*Sales and Marketing:Analyze sales figures to take action in line with both with the product and company strategyTrack annual sales budget with salesOffer price positioning of products in balance as being competitive and at the same time considering the GM levelCoordinate with marketing team for printing materials, catalogues, web siteWork on ideas for campaigns, advertisements, promotion tools*Procurement:In cooperation with sales and related department, attend monthly (P)urchase (S)ales (I)nventory meetings *Training and Support:Perform sales and technical trainings about the company product strategy and the product internallySupport trainings of sales to different sales channels like dealers, key accounts, and project customers etc.Support compliance and import activities of the company*Others:As a second assignment, taking role in a group of people for environmental compliance, responsibilities of the companyRepresent the company in sector related associations Show less

  • Licenses & Certifications

    • Team management

      Bst eğitim danışmanlık/istanbul
      Sept 2013
    • Presentation skills and body language

      Baltaş danışmanlık/istanbul
      May 2013
    • Team works

      Rönesans danışmanlık/ istanbul
      Dec 2007
    • Time management

      Door international/istanbul
      Jul 2007
    • Communication and discussion

      Rönesans danışmanlık/istanbul
      Dec 2006
    • Product management

      Ekser danışmanlık/istanbul
      Apr 2004
    • Principles of foreign trade

      Academy international/ankara
      Sept 1999