Jade Bernard

Experience

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  SUEZ

  Jan 2010 - Jan 2010

  Human Resources Assistant

  - Providing general administrative support to the HR department- Schedule and organize interviews with suitable candidates- Participation at recruiting events- Maintain the internal CV-s database

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  Groupe Crédit Agricole

  Jan 2012 - Jan 2012

  Office Assistant

  - Welcoming, informing and directing customers to the right interlocutor - Back office operations- Assist the client in carrying out current operations- Reception and transfer of checkbook, credit cards, etc.

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  Aubade Paris

  Jan 2013 - Jan 2013

  Sales Advisor

  - Merchandising- Lingerie advice and sales- Stock and supply management- Develop customer relationship

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  StreetDeal

  Jan 2014 - Mar 2014

  Digital Marketing Executive

  - Marketing web analytics, reporting ( Google Analytics and Flurry Analytics )- Affiliation- Brand awareness, SEO, SEM- Community Management- Advertising campaigns- Newsletters- Benchmark

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  Comnix Interactive Media

  Jan 2015 - Jan 2015

  Digital Marketing Strategist

  - Meeting with clients to understand their expectations- Build a marketing digital strategy to increase brand awareness- Google Adwords campaign- E-mailing- BenchmarkWeb Development Partnership to launch a new office in Boston:- Prospecting with MailChimp- Planning meetings

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  Cosme

  Jan 2016 - Jan 2016

  Inbound Marketing Project Manager

  - Development of an inbound marketing strategy- Creation of graphics tools for the website and print media- Creation of internal communication tools (company file) and external (white paper)- Creation of press releases (InDesign)- Emailing campaigns : creating template and emailing content - Collaboration on team projects (benchmark, CRM, etc.)- Support the organization of events (exhibitions, fairs, etc.)- Search, contact, implementation and management of partnerships- Creation and management of the blog- Community management (Facebook, Twitter) Voir moins

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  Crédit Agricole Provence Côte d'Azur

  Sept 2016 - Jan 2017

  Junior Digital Marketing Consultant

  As part of a team of 8 junior digital marketing consultants, we worked with Crédit Agricole Provence Côte d'Azur bank on their digital strategy :- Benchmark and an online survey to unders- Optimization of the website: lead funnel strategy and content creation (SEO) - Creation of an educational video- Communication plan on social media- Lead generation- Project managementhttps://ca-pca.net/landing/societaires/

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  TimeOne Isoskèle

  Jan 2017 - Jan 2018

  International Account & Affiliate Manager

  In charge of the operational follow-up of optin lead generation campaigns while participating in the optimization of the content and the distribution media :- Implementation and operational monitoring of Coregistration & Sponsoring advertising campaigns- Monitoring the performance and analyzing campaigns results- Optimizations / recommendations of delivery features- Analysis of results and reports to advertisers and publishers- Management, animation and prospection of new affiliates and new clients- Broadcasting, negotiation of campaigns with the publisher networks- Development of acquisition and traffic optimization- Customer care (affiliation platforms) Voir moins

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  Adthink

  Jan 2018 - Mar 2019

  Media Trader & Data Analyst

  - Media buying strategy based on advertisers objectives (external DSPs, internal adserver)- Campaigns setup on media buying platforms (internal and external)- Monitoring, analysis of results and optimizations in a logic of growth and customer loyalty- Follow up, reportings and recommendations to clients- Delivery management of the publisher websites on programmatic accounts- Coordination of technical bugs- Management of the gross margin generated by the assigned clients portfolio- Ordering of graphic creatives from the design studio - Interface with internal interlocutors (publishers, business developers, designers, technical team) and external (advertisers, agencies, adtechs) Voir moins

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  Mantu

  Mar 2019 - Sept 2020

  Traffic Manager

  Optimization of traffic acquisition levers for Mantu Group, its brands and external clients :- Strategy and media planning- Managing paid acquisition campaigns (paid social, SEA) : client recommendations, implementation, setup, performance analysis, reporting and optimization for online advertising campaigns- Conversion rate optimization using A/B tests, custom landing pages, consumer journey iterations, etc.- Budget management, ensuring campaigns are ROI-based- Clients & Projects management: working closely with internal design center, data analysts, developers and webdesigners Voir moins

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  Squirrel - Agence digitale

  Jan 2021 - now

  Head of Digital Marketing

  - Develop the digital marketing offer for our customers: creation of digital strategies, management of paid campaigns, reporting and KPIs optimization, website integration on Wordpress, SEO optimization, etc.- Take charge of SQUIRREL's digital marketing strategy to improve visibility, set up partnerships, optimize the inbound marketing strategy and development of internal tools as Fidelatoo.