Experience

• 

  Cyber internet service provider (pvt) ltd.

  Jan 2001 - Dec 2002

  Branch incharge
• 

  Lowe & rauf (an affiliate of initiative media) - karachi, pakistan

  Jan 2003 - Dec 2004

  Media planning executive

  - Johnson & Johnson- DHL- Engro Chemicals- American Express

• 

  Mindshare

  Jan 2005 - Aug 2006

  Media planner

  Spearheaded media planning for major accounts such as Mondelez International and Motorola, with strategies that amplified brand performance and audience engagement. My efforts led to:Planning Excellence: Refined media planning quality using data-driven insights, enhancing ad tracking, and budget management to optimize brand strategies.Brand Stewardship: Maintained exceptional brand performance and retention through diligent service and strategic planning, ensuring competitive market presence. عرض أقل

• 

  Adcom pvt ltd. (an affiliate of zenith optimedia) - karachi, pakistan

  Aug 2006 - Jun 2008

  Media manager

  Enhanced the media strategy for top-tier clients like Colgate-Palmolive and Reckitt Benckiser, delivering standout services that improved brand positioning and market competitiveness. My key contributions:Operational Leadership: Drove operations to achieve unparalleled account satisfaction and retention through exemplary service and strategic media placements.Team Empowerment: Advanced team performance through focused training and support, promoting a culture of excellence and continuous learning. عرض أقل

• 

  Spark foundry

  Oct 2008 - now

  Leading the charge in media strategy, I've directed award-winning campaigns for prominent brands such as Diriyah and Almarai, driving market share increases across the MENA region. My efforts have been recognized with 2021 and 2023 MENA Effie Awards (1 Gold, 1 Silver, 2 Bronze) and 2019 – 2023 MENA MMA Smarties Awards (5 Gold, 2 Silver, 3 Bronze), showcasing our powerful media influence. Highlights include:Strategic Mastery: Implemented innovative media strategies that blended traditional and digital approaches, boosting brand engagement and visibility. Efficiently managed a US$ 75 Million budget, maximizing ROI through strategic expenditure optimization. Drove Global, Regional and Local media strategy of Diriyah, attracting global travelers and raising awareness among regional and local audiences.Digital Leadership: Led Almarai's digital marketing transformation, positioning it as a frontrunner in digital engagement in the food and beverage industry. This initiative significantly enhanced the brand's digital presence, leading to increased consumer engagement and market share.Team Excellence: Cultivated a dynamic team of 19, known for its innovation and excellence. My commitment to leadership and development resulted in low turnover, with team members averaging over 5 years of dedication.Partnership Innovation: Established key partnerships with technology leaders, providing our team and clients with advanced tools and resources. These strategic alliances enhanced campaign effectiveness and set new industry standards for innovation and growth. عرض أقل

  • Media Director

    Aug 2017 - now

  • Associate Media Director

    Apr 2014 - Jul 2017

  • Media Manager

    Oct 2008 - Apr 2014