Experience

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  Consumer research services

  Jan 2005 - Jan 2006

  Market research assistant

  - Crafted engaging content for e-newsletters and managed the end-to-end process, from creation todeployment, ensuring consistent and impactful communication.- Actively sourced and screened consumer research participants through both telephone and emailchannels, maintaining a comprehensive and organized participant database for efficient researchinitiatives.- Conducted market research surveys via telephone, utilizing effective communication skills to gathervaluable insights and data.- Successfully oversaw all aspects related to reception and office management, ensuring seamlessday-to-day operations and a welcoming environment for both clients and colleagues. Show less

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  Acce international

  Jan 2006 - Jan 2007

  Market research assistant

  - Preparation and execution of diverse market research initiatives, including focus groups, A/B testing, and surveys, driving comprehensive data collection efforts.- Efficiently managed the end-to-end process of research studies, coordinating planning, scheduling, and execution to ensure timely and accurate results.- Fostered and nurtured valuable client relationships, serving as a dedicated point of contact and consistently delivering exceptional service and support.- Analyzed extensive market research data to identify critical trends and insights, facilitating informed decision-making and strategic recommendations.- Oversaw all aspects of research respondent engagement, including providing clear instructions, guidance, and compensation, ensuring a seamless research process.- Actively represented the company at various industry events, contributing to its visibility and reputation within the market while building meaningful connections. Show less

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  Heart of the hammer cafe

  Jan 2011 - May 2011

  Marketing consultant

  - Academic role at McMaster University, serving as a dedicated marketing consultant for Hammerhead Café, delivering guidance and insights over a one-year tenure.- Crafted and presented a comprehensive marketing plan that empowered the client with a strategic roadmap for successful implementation.- Conducted in-depth qualitative and quantitative research, performed SWOT evaluations, executed marketing mix analyses, facilitated break-even assessments, and deciphered relevant demographic and geographical trends to inform strategic decision-making. - Aligned budget allocation, objectives, and tactical approaches with the overarching marketing strategy, ensuring alignment with key performance indicators (KPIs).- Successfully executed the program, delivering tangible and measurable results, including a positive return on investment (ROI), validating the effectiveness of the marketing strategy. Show less

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  Mcorp technologies inc.

  Jan 2013 - Jan 2016

  - Strategically planned, organized, and executed comprehensive marketing and advertising initiatives, ensuring seamless implementation and achieving objectives.- Prepared marketing reports, presentations, and diverse marketing collateral- Effectively communicated campaign progress and results.- Conducted customer and competitor analyses, delving into internal and external operations, market dynamics, and trends to inform data-driven marketing strategies.- Conducted primary and secondary market research, expertly collecting, analyzing, and summarizing data and trends, providing valuable insights to guide strategic decision-making.- Collaborated with agency partners for seamless project coordination, harnessing collective expertise for the successful execution of marketing projects.- Interpreted analytics to evaluate the success of marketing initiatives and calculate ROI, enabling data-driven optimizations for enhanced campaign performance.- Demonstrated expertise in various facets of digital marketing, including managing social media platforms, PPC campaigns, email marketing, copywriting, content creation, SEO strategies, and web updates.- Developed and implemented marketing and advertising strategies, aligning tactics with overarching goals and ensuring desired outcomes.- Production of creative materials for various marketing tactics, elevating campaign appeal and engagement.- Provided support to sales initiatives through inbound and outbound sales inquiries, sales forecasting, and assembly of quotations, facilitating client acquisition and revenue growth.- Managed and updated the digital product catalogue, ensuring its accuracy and accessibility to enhance customer experience and streamline operations.- Oversaw the preparation and shipment of product samples, executed monthly price updates, and maintained customer files, contributing to efficient business operations. Show less

  • Sales And Marketing Specialist

    Jan 2014 - Jan 2016

  • Sales And Marketing Assistant

    Jan 2013 - Jan 2014
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  Okd marketing

  Jan 2017 - Feb 2020

  - Managed and expanded one of the agency's largest accounts, overseeing billings exceeding $2 million, resulting in sustained client growth and satisfaction.- Achieved promotion to Account Executive within a two-year timeframe, recognized as the agency's fastest-promoted account executive. - Successfully reinvigorated a previously stagnant account that had remained dormant for four years, accomplishing the acquisition of the agency's first Progressive Web App (PWA) website project within just four months.- Managed a diverse portfolio of accounts spanning Canadian, US, and ethnic media advertising initiatives, encompassing government-funded, consumer retail, food and beverage, franchise, automotive, theme park, and medical sectors, demonstrating versatility and adaptability.- Oversaw all facets of account management within the advertising agency, from fostering positive client relationships through support and strategic recommendations to meticulous campaign planning, execution, and management.- Expertise in media strategy, planning, budgeting, buying, and execution, optimizing campaign performance and ROI.- Briefed external vendors and internal departments, including creative, digital, media, social, and web teams, ensuring seamless project coordination, monitoring progress, and promptly communicating changes, optimizations, or new directives.- Conducted thorough campaign data analysis, providing clients with insightful metrics and effectiveness reports, facilitating data-driven decision-making and campaign refinement.- Maintained top-tier quality standards across all agency departments, upholding brand consistency and excellence on client accounts.- Delivered comprehensive pitch decks, proposals and presentations- Produced impactful post-campaign reports and briefs, enhancing client engagement and satisfaction. Show less

  • Account Executive

    Jun 2019 - Feb 2020

  • Account Coordinator

    Jan 2017 - Jun 2019
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  Operatic

  Feb 2020 - Nov 2020

  Client service lead

  - Creating in-depth briefings with internal team members to meticulously outline client objectives and requirements, laying the foundation for innovative campaign strategies.- Providing cross-functional collaboration to conceive and execute client-focused strategies, ensuring the seamless delivery of cutting-edge solutions.- Upholding client delivery standards across all touchpoints, serving as an advocate for client expectations while representing the agency's voice.- Effectively embodying the client's perspective internally and representing the agency's ethos externally, fostering long-term and fruitful partnerships.- Managing cross-functional team deliverables to guarantee they align with quality standards and financial parameters, maintaining a strict focus on budget adherence.- Overseeing billing targets and milestone achievement to ensure the realization of monthly goals, contributing to sustainable agency development and client satisfaction.- Working with a time tracking software to closely monitor project profitability against initial estimates, proactively identifying avenues for cost optimization.- Proactively nurturing and expanding existing accounts through exemplary client experiences, fostering organic growth and sustained partnerships.- Collaborating closely with the sales team to successfully secure new business opportunities, fueling the agency's growth and market presence.- Actively forging new opportunities both outside and within the existing client network, cultivating existing and potential business relationships.- Providing strategic guidance and mentorship to internal team members, fostering innovative and strategic thinking, and maintaining internal standards to drive client relationship growth. Show less

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  Form & affect

  Nov 2020 - now

  Account manager