
Timeline
About me
Chartered Marketer, Consultant Mentor, and Generalist ~ Enabling business owners and marketing professionals to find solutions and use tools strategically. ~ With expertise and empathy, I recognise and nurture potential.
Education

Oracle eloqua university
2012 - 2013Oracle eloqua product master & rpm master certifications marketing automationB2B Oracle Eloqua Master or Modern Marketing Luminary ... A Master is the first tier of Oracle Eloqua product and best practice recognition. ... Marketing (MM): Revenue Performance Management (RPM) series, and a single exam

Basingstoke technical college
1993 - 1997Postgraduate diploma in marketing (dipm) cim marketing qualificationsActivities and Societies: CIM Post Graduate in Marketing CIM Advanced Certificate in Marketing CIM Certificate in Marketing An advanced CIM qualification for experienced marketers and senior management who want to gain so much more.

Basingstoke technical college
1989 - 1991Btec onc & hnd business studies and financeActivities and Societies: BTEC National ONC Business Studies & Finance BTEC National HND Business Studies & Finance Business Studies ONC & HND

Mmc learning - cim study centre
2024 - 2024Generative ai course: transformative techniques for text generation 21 november 2024 ai text architect certificate of completionActivities and Societies: This comprehensive course was designed for marketers, entrepreneurs, and business owners eager to supercharge their content strategies with state-of-the-art AI tools such as ChatGPT, text-to-video, and text-to-audio applications. See the exact prompt we used to create an email with ChatGPT that generated an additional 200+ webinar signups that we were not expecting.Learn the prompts and the framework that helped us add 20k+ new visitors to our website with AI-generated content.Master prompting ChatGPT for high-quality, targeted content.Learn how to integrate Generative AI throughout the customer journey for maximum impact.Future-proof your business by incorporating AI and… Show more See the exact prompt we used to create an email with ChatGPT that generated an additional 200+ webinar signups that we were not expecting.Learn the prompts and the framework that helped us add 20k+ new visitors to our website with AI-generated content.Master prompting ChatGPT for high-quality, targeted content.Learn how to integrate Generative AI throughout the customer journey for maximum impact.Future-proof your business by incorporating AI and automation.Craft effective prompts for different media – email, web, social posts.Discover the landscape of AI tools to boost content creation without compromising quality. Show less

Cim | the chartered institute of marketing
2011 - 2025Mcim chartered marketer marketing/marketing management, generalActivities and Societies: Continuing Professional Development (CPD) is about improving skills and knowledge, ensuring you remain current and effective as a marketing professional. ... a clear route to Chartered Marketer Chartered Marketer status recognises those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up to date and is awarded on a combination of experience and qualifications. In 1998, The Queen's Privy Council granted us the authority to award Chartered Marketer status – the mark of an up-to-date, experienced and qualified marketing professional.
Experience

Tyco healthcare
Nov 1991 - Nov 2002Product managerProduct ManagerSupport Products within Critical care and Orthopaedic divisionsAssistant Product ManagerResponsible for organising marketing activities, including product launches etc. MIS System SupportGeneral administration of MIS, back-ups and scheduling of overnight jobs.

Multitone electronics plc
Nov 2000 - Nov 2005Market development managerGeneration of internal and external communications.Responsible for liaising with Product Managers to develop strategies.Present business cases for new products to maximise opportunities

Ics solutions
Sept 2005 - Sept 2006Marketing communication managerResponsible for all marketing communications aspects of the marketing mix including marketing systems and applications Plan and execute demand and marketing content generationDesign, implement and execute marketing and communication plans

Mixing solutions ltd
Sept 2006 - Nov 2007Senior marketing managerResponsible for establishing a new marketing functionalityEstablish marketing communication plans and external relationships. Plan and organise 12 main worldwide exhibitions.

Adp dealer services
Nov 2007 - Apr 2014Marketing specialistResponsible for liaising with Product Marketing: develop collateral for new products/services and manufacturer interfaces.Work with an in-house production team: communicate regularly with dealerships the full ADP portfolio.Lead generation for UK, Ireland and South Africa: communication channels include email, direct mail campaigns, advertising etc.Telemarketing: Organise and plan activity for 2 external agencies providing a full campaign briefing, monitoring and reporting. Customer Events: organise and attend regular events such as user groups, seminars and workshops.Organise corporate hospitality: British Grand Prix, British Golf Open, as well as support Automotive events. Show less

Mg retail consulting limited
May 2014 - Apr 2021Marketing consultantWelcome To MG RetailMG Retail Consulting specialises in Business development marketing and focuses on (small & medium sized retail businesses) only in healthcare primarily mobility, hearing and pharmacyOur experienceWe bring together marketing, technical, business and retail skills to offer our clients a comprehensive service to market their business both on the Internet and through bricks and mortar.Our servicesWe offer affordable services covering: Strategic sales planning Business Development & Marketing Web site and social review Campaign Management CRM ImplementationProvided marketing support and managed services to many clients in mobility and homecare.Undertaken many data cleansing projectsImplemented several CRM systems including:AllClients - provides simple contact management and marketing automation in one, easy-to-use.Infusionsoft - sales and marketing automation software built exclusively for small business successFixed many marketing platforms and enhanced even more of them Show less

Think forensics
May 2014 - Jan 2022Marketing consultantIf your marketing gets complicated, it’s time to return to the fundamentals. Stop and think about what marketing you are doing. Ask yourself: What, When, How, and why is marketing working, or perhaps it's not? I work with growing businesses that want improved marketing performance for long-term success. - Create and implement proven marketing solutions to boost efficiency - Find the value in your marketing - measure essential information - Apply valuable insights - guiding you to more intelligent marketing decisionsTo learn more about how Think Forensics can work with you, please call 07785 285594. I'll be able to help you organise your marketing. Show less

Anoto
May 2014 - Aug 2016Marketing managerMarketing activities to support the UK Sales Team with the implementation of data-centric campaigns and programs that could be tracked, optimized and replicated where applicable.

C dewey building services
Aug 2015 - Nov 2015Marketing consultantWe have been working in the Basingstoke area since 1991, since making the decision to establish C Dewey Building Services. We have a team of professional local tradesmen experienced in all aspects of building work from maintenance and repairs, kitchens and bathrooms, landscaping and extensions to new builds.Marketing support provided by #Marketingfixer covered:- website creation- social media platforms- google dashboard for monitoring- monthly analysis and reports

Nymad
Jan 2017 - Jul 2017Marketing consultantWorking with the Directors, Nymad is an application support, database management and data integration specialist who reduces cost and complexity across Oracle, Microsoft and Open Source environments.Nymad have recently published an eBook “Beyond Data Management” to guide you through a helicopter view of your database spend and how to analyse it.

Dummer golf club
Mar 2019 - May 2021Marketing managerDummer Golf Club was looking for someone who had the experience and know-how to correlate previous marketing efforts with their own new solutions, boost its presence as well as apply their marketing knowledge to ensure visiting golfers continued to come and play golf despite the club eventually being sold. It was also important to find someone who could promote the Clubhouse facilities, to enable an ongoing revenue stream for the business.I had a clear understanding of what needed to be done and created a marketing plan to ensure the appropriate actions were highlighted and priorities identified. Also, I accurately determined the amount of time the business needed weekly and understood the unusual circumstances of the club being sold, so could offer the flexibility Dummer Golf Club was looking for. With a positive attitude to the workload, I was able to introduce an array of marketing techniques and tools that delivered clear actions and clarity due to my extensive knowledge and marketing experience. Show less

Smartviser
Jan 2022 - Aug 2024Marketing and communications managerAs the Marketing Communications Manager, I managed the marketing and communications activity at SmartViser and the ViserMark brand. I was responsible for all communications, including email, events, publications/reports, newsletters, and smartphone reviews, which comprised various works.

Think forensics
Sept 2024 - nowMarketing consultant i marketng mentor - taking away frustration for business leadersDo you feel frustrated that your marketing needs to reach its full potential?Having worked with many organisational directors and business owners, I have seen numerous approaches to strategic marketing. So, I do best by asking the right questions and identifying the challenges and issues being faced. I understand how critical it is to plan, execute, and optimise a marketing plan—that works!As a Strategic Marketing Consultant and Mentor with the Chartered Institute of Marketing (CIM), I can help you find and resolve your marketing frustrations. Show less
Licenses & Certifications
- View certificate

Certified content marketing specialist
DigitalmarketerMar 2020 - View certificate

Ai strategy and analytics introduction
Mmc learningNov 2024 - View certificate

Generative ai course for image creation
Mmc learningNov 2024 - View certificate

Generative ai course: transformative techniques for text generation
Mmc learningNov 2024 - View certificate

Generative ai course for video & audio creation
Mmc learningDec 2024 - View certificate

Cim chartered marketer mcim member
Cim | the chartered institute of marketingMar 2021
Honors & Awards
- Awarded to Debbie BoufflerCIM Award for volunteer contribution 2014 CIM Feb 2014
Volunteer Experience
CIM Mentor
Issued by CIM | The Chartered Institute of Marketing on Mar 2021
Associated with Debbie BoufflerCommittee member - Hampshire and IOW CIM Branch
Issued by CIM | The Chartered Institute of Marketing on Nov 2011
Associated with Debbie Bouffler
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