
Timeline
Skills
Integrated marketingAdvertisingCreative directionMarketingBrand managementCrmAccount managementStrategyMarket researchDigital marketingTeam managementMarketing strategyCreative strategyFmcgManagementDigital strategyAbout me
Experienced Deputy General Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in analytical and creative thinking, strategic planning, deriving consumer insights, in-depth understanding of product/business with entrepreneurial experience. Strong business development professional with a Master's focused in English from MS University, Baroda.
Education

Ms university, baroda
1991 - 1993Masters english
Vikram university
1989 - 1991Ba english, geography, history
Experience

Niit limited
Jan 1993 - Jan 1996Counsellor
Aptech
Jan 1996 - Jan 1999Placement consultantIt involved contacting various companies for student placements. The profile also involved a lot of coaching to the students on "How to prepare a resume", 'How to prepare for an interview' "Personality Development' 'Presentation Skills', conducting workshops & training for students by big-wigs from the IT Industry in various different fields like sales, marketing, software development, etc. It was a very satisfying profile as it not only involved interaction with high profile clients but also getting the students placed in multi-national companies with good salaries presented a great challenge. Show less

Megaron marketing services
Jul 2006 - Jun 2007Asst manager - client servicingWorked on corporate events for companies like Hewlett Packard, ING Vysya Group, Toyota. It involved working closely with printers, designers and photographers for various brand activities.It also involved identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability.

Ddb mudra group
Jun 2007 - Jul 2008Manager- brand communicationsStarted the Delhi Branch of Mudra Health & Lifestyle with just one Client - Unicef. Successfully handled the Global Workshop on Avian Influenza. Working on the account and a new branch gave me a wonderful experience of managing brand communication mix and ATL/BTL activities. It also involed working closely with printers, freelance designers and photographers for various brand activities.It also involved identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability. Show less

J. walter thompson worldwide
Jun 2008 - Apr 2012Working on GSK portfolio of brands Worked on Congress Campaign for Lok Sabha Elections 2009. It was a huge learning experience to work on such a prestigious account. Also worked on Apollo DKV Health Insurance, Timex Watches and Common Wealth Games.
Account Director
Jan 2010 - Apr 2012Account Supervisor
Jun 2008 - Dec 2009

Hallmark cuisines pvt ltd
Aug 2012 - Mar 2016Managing partner• Conceptualization, planning and execution of range of products to be sold, recipes, outlet design and management • Market analysis, positioning, overall branding, promotional campaigns and related communication activities Key Achievements • Functional two outlets in four months of the launch with a consistent brand identity• Very successful launch at the Palette Fest 2014 and participation in the Mini-Palette Fest 2015

Cheil india
Oct 2015 - May 2020• Conceptualization, planning and execution of brand communication for Samsung new smart-phones launches • Evaluating and strategizing opportunities to create communication to enhance brand recall and trust with consumers through CSR and Corporate Campaigns• Understanding the opportunities and potential of the products and services by Samsung to strategically arrive at communication for the right target audience for each product/service
Deputy General Manager
Mar 2018 - May 2020Client Services Director
Oct 2015 - May 2020Deputy General Manager
Oct 2015 - May 2020

Healthsetgo education
May 2020 - Aug 2020Director customer experience
Lom digital
Feb 2021 - Apr 2022Director - client services
Videos ninja
Feb 2021 - Apr 2022Client servicing director-Developed and maintained effective communication between internal teams and our array of clients.-Managing client requirements, queries, feedbacks, projects, campaigns and servicing them in any way they require.-Monitoring work done by internal teams on a constant basis and providing insights and feedbacks to ensure that our work matches with the client briefs and expectations.-Delegating and assigning work to various members of the team according to their strong suites, so that each employee can perform to their full potential and produce top notch work for our clients.-Taking feedbacks and constructive criticism from clients and communicating the same with the team, and ensuring that all client criterion is met Show less

Prudent insurance brokers ind pvt. ltd.
Jan 2023 - nowSenior marketing manager
Licenses & Certifications

Fundamentals of digital marketing
Google certified digital marketerMay 2019- View certificate

Fundamentals of digital marketing
GoogleMay 2019
Languages
- enEnglish
- hiHindi
- guGujarati
- maMarathi
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