Experience

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  Csulb beach fund

  Oct 2008 - Apr 2011

  Sales representative

  Applied knowledge of sales techniques. Student-led program dedicated to raising money for student scholarships, faculty development, academic curriculum support, equipment and technological upgrades, and expanding academic resources. Exceeded monthly quotas. Top selling representative for 4 consecutive months.

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  Great taste magazine

  Feb 2010 - May 2011

  Marketing intern

  Southern California publication featuring local chefs and restaurants focused on gourmet foods and sustainability. Built and maintained marketing outlet databases for advertising opportunities. Composed press releases and newsletters, transcribed interviews, and managed event calendar using WordPress. Photo-shopped images and executed detailed research through fact-checking articles.

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  Ktla

  Jan 2012 - Oct 2013

  Entertainment intern

  Edited clips to air on KTLA news using Final Cut Pro. Compiled guest research and scripts for the morning show. Assisted in editing and producing news packages. Interviewed for press junkets and assisted with Red Carpet premieres. Exercised sound news judgment. Updated KTLA social media and outreach platforms. Uploaded videos to KTLA website. Transcribed dialogues and logged tapes. Familiar with TONS and OPUS.

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  Culver capital group

  Jan 2014 - Dec 2014

  Account executive

  Implemented a variety of sales techniques and closing strategies, while building and maintaining client relationships. Provided business owners of middle-market and emerging growth companies with a full range of debt financing solutions. Specialized in customer prospecting, equipment leasing, working capital loans, term debt, A/R and Inventory Lines of Credit, Factoring of Receivables, Merger/Acquisition Financing, and Asset Based Lending. Top GM Sales Representative for the month of February.

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  Live nation entertainment

  Jan 2015 - Mar 2018

  Show marketing manager

  Responsible for developing and executing 360 degree marketing plans in the traditional, digital, and social disciplines. Developed, managed and tracked strategic marketing and promotional plans for multiple simultaneous shows/events at House of Blues. Campaigns included digital/social (Facebook, Instagram, Twitter, Google and YouTube), radio (for- and non-profit), TV, print, outdoor and grassroots elements. Operated within budgetary constraints of assigned projects (400+ shows per year) and tracked all campaign expenditures and allocations. Assisted in PR-related tasks, such as press events, live photography and "meet-&-greets" with clientele. Show less

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  Philharmonic society of orange county

  Mar 2018 - Feb 2019

  Director of marketing

  Managed conception, development, and implementation of marketing plan and strategies, product concepts, and promotional initiatives to drive interest and sales. Collaborated with other departments to coordinate corporate partnerships and sponsorships, including luxury retailers.

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  Propel media

  Feb 2019 - Sept 2020

  Account manager

  Manage a diverse portfolio of clients and tailor custom CPV and CPC advertising strategies to ensure all KPIs are met. Optimize campaigns daily based on client goals; extracting data from various external reporting sources where necessary to increase client revenue. Work closely with Sales Team to establish game plans and nurture long-term client relationships. Provide assets and direction to Creative and Dev Teams to generate custom advertising materials for clients.

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  Effective spend

  Sept 2020 - Apr 2021

  Digital media strategist

  Performance driven campaign management across multi-channel PPC campaigns including Google Search, Google Display, Microsoft Ads, LinkedIn, and Facebook. Perform weekly reporting and analysis to align business objectives with core KPIs backed by data-driven insights. Provide direction on creative assets and formulate ad copy for clients spanning B2B and B2C in various verticals including LeadGen, SaaS, and eCommerce.

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  Klientboost

  Apr 2021 - Oct 2021

  Account manager
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  Launch potato

  Oct 2021 - now

  Senior strategic account manager