Experience

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  Capital hilton and hilton washington

  Jan 1997 - Apr 1999

  Associate director of sales

  Assisted the Director of Sales in leading the sales team while selling both Washington, DC properties. Exceed goals both years, won back to back Excellence in Sales Awards and assisted in managing the consolidation of two sales teams.

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  The ritz-carlton, san francisco

  Apr 1999 - Jul 2005

  Conceived, authored and implemented an integrated marketing strategy capitalizing on the special features and legacy of this Five-Star, Five Diamond hotel. Revised organizational structure of Division and defined standard operating procedures resulting in a 12% increase in RevPAR. Hotel finished $3.3M above budget and achieved over 100% of House Profit Budget for the first time since the year 2000. Critical PR hits grew 100% each year. Team leader for Delphi installation. Led hotel to growth of 12% in 1999 and 18% in 2000, ranking second in the company. Grew hotel average daily rate $60 and total rooms revenue $6M during this period. Central to the conception, branding and launch of “Maestro”, one of the finest new restaurants in the United States. Trainer on the 1999 Malcolm Baldridge National Quality Award Team.

  • Director of Sales and Marketing

    Jan 2003 - Jul 2005

  • Director of Sales and Marketing

    Jan 1999 - Jan 2005

  • Director of Sales and Marketing

    Apr 1999 - Jan 2001
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  The ritz-carlton, pentagon city

  Jan 2001 - Jan 2003

  Director of sales & marketing

  Completely reorganized, unified and staffed Group, Business Travel and Catering teams. Created and implemented a Ritz-Carlton training certification process and business evaluation model that was shared regionally as a best practice. Grew total revenue and house profit in 2002.

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  Destination hotels and resorts

  Jul 2005 - Oct 2009

  Regional director of sales & marketing

  Led the group, transient, revenue management, reservations, catering and convention services for this ski resort at the base of Vail Mountain. Managed to grow share in spite of a $30 million renovation and won a Platinum Adrian Award from HSMAI and a Spectrum Award from the AMA. Won award for best integrated marketing campaign for restaurant relaunch in 2009. Redesigned and relaunched property website.

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  Parc 55 hotel san francisco

  Nov 2009 - Mar 2011

  Director of sales and marketing

  Rebuilt, reorganized and led the group, transient, catering and convention services teams and handled all marketing for this landmark property in the heart of Union Square District. 2011 Group budget was already achieved by April while Business Travel is pacing 300%+ YOY.

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  Marriott international

  Jun 2011 - May 2017

  Responsible for assisting in developing strategies for group and transient business for the 8 managed Marriott Hotels in San Francisco, Marin County and Sonoma. Leads a team of Account Executives and Sales Executives that are account-based to book business on a global basis, with a particular focus on the Bay Area.• Focus on building each property's top line revenue by developing a sales strategy that utilizes on-property and off-property sales channels to deliver results• Develop strategies and tactics to find new business and saturate existing accounts• Share shift business from competitive sets into our hotels• Serve as the primary sales contact for the GMs and property leadership teams. Understand and accurately represent individual property needs• Serve as the area's change agent and play a key leadership role in driving the implementation, pull-through and sustainment of our Sales Organization and related programs and key initiatives• Partner with Marketing Communications to develop and execute initiatives• Champion communication between Area Sales and the Sales Office teams• Manage owner relations as it pertains to group and transient strategies and results Show less Nominated for Team of the Year and Finalist for Leader of the Year for 2012. Responsible for a team that books groups of 100-300 rooms on peak into 17 full-service hotels in 5 states. Achieved 101.7% of total annual booking goal of $48 Million (first time since the office was launched) and led the nation in sales call evaluations (QTI). Achieved excellence in customer satisfaction surveys at 85% . Led the campaign to conceive, design and implement the Sales Immersion Program on a national basis, as well as the Associate, Manager and Partner of the Quarter Programs to build and sustain a strong sales culture. Show less

  • Area Sales Leader-San Francisco and North Bay

    Apr 2013 - May 2017

  • Director of Sales, Large Group and Catering

    Jun 2011 - Apr 2013
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  Silverado resort and spa

  May 2017 - Jul 2019

  Vice president of sales and marketing

  Growing market share while continuing to build a world class sales and marketing organization in the heart of Napa Valley. Leveraging the strength of this iconic gem and laying the foundation for long term success.

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  Team san jose

  Jul 2019 - now

  Vice president of sales and destination services