Experience

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  Super systems inc (ssi)

  Jan 2004 - Jan 2011

  Sr. vice president & chief operating officer
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  Vision for transition

  May 2008 - Oct 2023

  VISION FOR TRANSITION, LLC, Pittsburgh, Pennsylvania / Atlanta, Georgia May 2008 – Present(Privately owned and operated, Vision For Transition, LLC is a comprehensive consulting firm designed to help businesses grow while assisting them with marketing, human resource management and operational support for the Medical, Financial, Real Estate, and Non-Profit sectors).Integrated Media Director Provides guidance and oversight to clients regarding their digital marketing strategy and media selection, specifically designing and executing a sound digital marketing plan that would be sustainable long-term. Fosters relationships with vendors and executed media buys in addition to leveraging necessary resources based on research supporting market trends. Also, consults with clients by evaluating their current marketing strategies and making recommendations as necessary. Assists in the transition from current marketing strategy / vendors to another that better fit customer needs. Develops business plans and proposals for clients in a variety of different industries and business situations. Also responsible for acquiring new Real Estate properties and driving marketing initiatives to acquire new tenants.Selected Accomplishments: Provided educational digital and videos for patients and clinical trials for the West Virginia Oncology Society (WVOS) assuring members receive valuable educational content and tools designed to respond to national challenges and trends Currently supporting the McCandless Frankliln Park Ambulance Authority (Regional EMS and Transport Service Organization), a 501(c)(3) non-profit organization on a program utilizing digital media for capital fund raising campaigns and to drive subscription enrollment Used digital marketing tactics to help acquire new property and tenants for real estate initiatives yielding profits of over $1M Show less Develop business plans and marketing concepts for their digital products. This often involves working with sales, advertising, and product development teams to create a working budget. Digital tactics include (but are not limited to): Paid Search, Social Media, Retargeting, Display Campaigns, Video Pre-roll, and IP and Device Targeting.Essential Duties & Responsibilities:Designs and implements company digital strategies within budget requirements Generates innovative ideas to increase web trafficSets specific digital objectives and monitor progress Trains internal teams to use digital technologiesEnsures smooth operation for all digital tools and applications Collaborates with internal teams to ensure brand consistencyOversees all digital projects Advises on optimization methods to improve customer experienceAnalyzes paid and organic strategies and marketing metrics Addresses advertising needs and executes media buying Show less

  • Director of Digital Growth

    May 2008 - Oct 2023

  • Digital Strategy Director

    May 2008 - Feb 2015
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  Needium

  Mar 2012 - Oct 2012

  National sales director (contract)
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  Marketing matrix group

  Oct 2012 - Apr 2013

  Director of sales & strategic partnerships
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  Ae lifestyle group

  Jul 2013 - Jan 2014

  Senior vice president operations
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  Cox media group

  Jan 2014 - Sept 2014

  Account executive - digital solutions

  Responsible for prospecting, developing strategic marketing plans and selling digital solutions to local businesses. This process includes: cold calling, qualifying leads, developing and presenting advertising proposals both over the phone and in person to SMB’s and large corporations spanning across all industries and markets. Scope of Digital Solutions include (but is not limited to): Kudzu.com Profiles, DirectorySync, SEO, SEM/PPC (Pay-Per-Click Search), Display Advertising (Banner Ads), Website Development, Social Media Marketing, Reputation Management, Mobile, Email/Text and other Custom Solutions. Show less

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  Tegna

  Sept 2014 - Dec 2017

  Integrated marketing consultant

  Responsible for building collaborative relationships and providing customer solutions through an integrated suite of media platforms including television, internet, mobile, OTT and other emerging products. Successfully achieves all revenue goals by developing a strong pipeline of new business through consistent and creative prospecting. Utilizes a deep understanding of local and regional business trends as well as thorough product knowledge to demonstrate value to prospects and customers in a wide array of different industries, such as: Medical, Legal, Education, Home Services, Automotive, Financial, Real Estate, Retail, Hospitality, Entertainment, Government and Non-Profit.Digital Solutions include (but are not limited to): Brand Building/SEO, Email Marketing, Pay-Per-Click/SEM, Social Media Advertising, Social Media Management, Web Hosting & Design, Cross-Platform Display & Pre-Roll Video, Content Marketing and Retargeting. Collaborate with Media Strategists and the Product Fulfillment Team to develop strategic recommendations and customized proposals designed to provide each customer with the best plan for their business. Show less

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  Jacob's eye marketing agency

  Sept 2018 - Sept 2019

  Manager of Sales & Strategic Partnerships December 2018 – September 2019Execute all aspects of the corporate sponsorship plan, including research and identification of prospects; relationship management of the portfolio, fundraising; proposal development and solicitation; and benefit fulfillment of all sponsorship agreements. Partnerships include: City of Atlanta – Mayor’s Office of Cultural Affairs (Atlanta Jazz Festival). Atlanta Braves & The Battery Atlanta and Mercedes-Benz Stadium. Projects / Campaigns included but not limited to: Atlanta Jazz Festival (Mayor’s Office of Cultural Affairs, City of Atlanta), Porsche, House-Autry, Fresh District and Atlanta Legends (The Alliance of American Football). Responsibilities include development of sales presentations, creation of sponsorship decks, managing the application process for government RFPs / RFQs , research, vendor negotiations, media buying and planning, strategy, events, campaign optimization and reporting. Selected Accomplishments: Won the Media Buying contracts for Atlanta Jazz Festival (the largest free jazz festival in the country) against hundreds of agencies and media providers Secured sponsorship agreements from market leaders including Coke, Publix, Atlanta United FC, Georgia’s Own, Boost Mobile and Tito’s Vodka Show less Responsible for the Media Planning and Buying, Management, Reporting, Client & Vendor Interaction for each client campaign. Develops strategy, issues RFPs, negotiates with vendors, executes and traffics plans, optimizes digital tactics and provides monthly reporting and analysis of all campaigns. Utilizes knowledge and expertise in digital and traditional media, planning, optimization and reporting analytics. Uses knowledge of first- and third-party ad serving platforms (DoubleClick and Sizmek) and provide a recommendation to senior leadership. Handles the media buys for programmatic advertising (Display (Rich Media, High Impact), Video, Paid Social, Native, Local / Syndicated Radio, Broadcast Television, Out-Of-Home (OOH), Video On-Demand/Gaming, Movie Theaters and all forms of Over-The-Top (OTT) advertising. Proactively reaches out to vendors about under-performance and makes real-time optimizations. Monitor buys and manages added value and/or make-goods, optimizations and campaign revisions as necessary and informs the Account Management, Traffic and Media teams of planning/activation status and any updates on a weekly basis. Additionally, works collaboratively with billing teams and vendors regarding Digital Media invoice reconciliation billing issues. Aggregates raw data and streamlines information into digestible formats that can be utilized in client reporting. Served as the primary point of contact for vendors regarding campaign performance and directs the optimization process. Show less

  • Manager of Strategic Partnerships

    Dec 2018 - Sept 2019

  • Senior Media Buyer & Planner

    Sept 2018 - Sept 2019
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  Air national guard recruiting

  Mar 2019 - Jul 2019

  Team lead, lead nurturing campaign

  Team Lead, Lead Nurturing CampaignAppointed to leadership role tasked with the strategic development and execution of a lead nurturing initiative designed to engage prospective recruits at the right stage of the recruitment process. Utilized different digital solutions including opt-in email and social media to focus marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.Selected Accomplishments:*** Email component of the campaign produced exceptional results including an Open Rate of 42.75% and a Click-through Rate (CTR) of 7.65% Show less

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  Maxy media inc.

  Nov 2021 - May 2022

  Director of digital development
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  We insure

  Oct 2023 - Oct 2024

  • Manager of Marketing, Communications & Events

    Mar 2024 - Oct 2024

  • Head of Franchise Sales

    Oct 2023 - Mar 2024