Experience

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  Baxter healthcare

  Aug 1994 - Jul 1999

  Senior global marketing manager

  Led multi-national and cross-functional team that launched prescription management software used in more than 1,000 hospitals and dialysis clinics world-wideParticipated in all aspects of brand strategy from brand positioning through product naming, logo design, creation of ad copy and development of sales force collateral materialsDirected clinical trials in seven nations that validated kinetic modeling software in dialysis, resulting in a study publication in a peer-reviewed global medical journal (co-author)Drove development of global product requirements for next generation dialysis device, meeting all project timelines Show less

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  Tcl institute, llc

  Mar 2006 - Mar 2011

  Director, business development & strategic alliances

  Raised over $6 million in funding for continuing medical education (CME) initiatives in therapeutic areas including diabetes, cardiology, neurology, rheumatology, psychiatry and primary careNegotiated partnerships with Duke University School of Medicine, University of Pennsylvania, University of North Carolina and Penn State UniversityForged collaborative relationships with national medical societies as well as state and local medical associations and established consulting relationships with national-level KOLs (references available)Extensive public speaking/moderating at CME symposia, regional meetings, and teleconferencesWinner, Alliance for CME 2011 Great Idea Award, presenter, 2010 Alliance for CME Annual Meeting Show less

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  Purthread technologies, inc.

  Jun 2011 - Aug 2013

  Vice president, infection control applications

  General management/leadership of development-stage healthcare products business including product development, manufacturing, pre-launch marketing, regulatory and clinical affairs, and public relations. Specific impact includes:Led business development team in building pre-launch brand awareness in acute care hospitals, long term care facilities, and in the general infection prevention communityDeveloped company strategy for selling novel antimicrobial textile products into the healthcare industry. Established connections with multiple leading hospitals and collaborated with hospital and university scientists to lay the foundation of microbiology and clinical work to support product development and launchInitiated process for formalized product requirements definitions, bridging internal scientific and technological capabilities with market needsDrove creation of online retail portal (www.purthread.com/store) including content development, pricing strategy and order fulfillment capabilities Managed regulatory affairs and efforts to seek EPA and FDA registrations for groundbreaking products. Maintained a balance between regulatory compliance and promotional requirements in marketing materials and company website.Coordinated with key manufacturers in developing product requirements and quality control standardsServed as chief company spokesperson to the press (national and global coverage) and collaborated with colleagues to develop public relations and social media strategyDeveloped interactive briefing materials for successful round of equity fund raising and managed ongoing investor relations Show less