
Hidratul Fidic Dirgantara
Junior Researcher

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About me
Media Planner @ M+C Saatchi Performance | Performance Marketing Specialist
Education

SMAN 28 Jakarta
2005 -.webp)
Institut Teknologi Bandung (ITB)
2014 -Master of Business Administration - MBA Business Administration and Management, General.webp)
Institut Teknologi Bandung (ITB)
2008 -Bachelor’s Degree Urban and Regional Planning
Experience

Indonesia's Ministry of Public Works and Housing
Jun 2011 - Aug 2011Junior ResearcherProject Monitoring RIS-PNPM MandiriResponsibilities:+ Monitoring RIS-PNPM Mandiri+ Evaluating RIS-PNPM MandiriLearning :+ Negotiation Skill+ Report Creation+ Evaluation Skill

PT. Pandawa Agrotama Konstruksindo
Jul 2012 - Sept 2018Orchestrate Company Project in order to achieve project target Responsibilities : + Manage project under PT. Pandawa Agrotama Konstruksindo+ Monitor daily activities+ Creating New Opportunities for new revenue stream+ Take responsibilities of companiesLearnings :+ Leadership+ Negotiation Skill+ Strategical Thinking Skill+ Out of The Box Thinking Skill+ Problem Solving Skill I join My family business in order to stabilize business daily operational as a HR Manager. With the help of 1 staff, I successfully stabilizing company daily activities.Responsibilities :+ Creating Company Structure+ Creating SOP+ Hiring Employee+ Payroll+ Creating Fun ActivitiesLearning :+ Managerial Skill+ Team Management+ SOP Creation+ Company Structure Creation+ Creating optimize payroll+ Time Management
Operations Manager
Sept 2015 - Sept 2018Human Resources Manager
Jul 2012 - Sept 2015

Mandiri Sekuritas
Jun 2015 - Aug 2015Finance InternshipWorking close with transaction manager in order to create new customer verification process. Responsibility : + Creating new verification processLearning : + Critical Thinking

Homey Cuizine
Oct 2017 - Dec 2022Co-FounderCo Founder of Homey Cuizine with 2 others founder. Start from family business, i want to scale the current hobby of my mother in law.Main Responsibilities :+ Controlling Budget and Spending+ Maintain Employee turnover+ Creating Monthly Report+ Creating Improvement Plan+ Maintain KPI+ Supervise Employee PerformanceLearnings : + Team Management+ Negotiation skill

KekinianID
Sept 2018 - Dec 2022Founder & Performance Marketing SpecialistLeading a team consist of 2 performance marketing, 1 General Affair staff and 6 customer service. Main responsibilities : + Creating Facebook Ad Creative+ Creating Facebook Ad Copy+ Creating Landing Page+ Maintain Website Performance+ Facebook Ads Campaign+ Digital Marketing Strategy+ Creating A/B Testing+ Creating daily, weekly and monthly report+ Facebook Ads Campaign OptimizationLearning : + Understanding Customer Mindset + Experience in facebook ads campaigns for Fashion Industry+ Experience in time management and team management+ Experience in Optimizing Campaign to gain maximize profit+ Nothing is impossible if i am willing to brace the challenge Show less

M&C Saatchi Performance
May 2022 - Sept 2024Part of the APAC (Asia Pacific) Team, Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.Main Responsibilities:- Dedicated media team for Grab Indonesia with Account/budget managed / Monthly billings: More than > USD 1 Million / Month / Clients.- Manage the setup as well as the optimization- Reporting, and Tracking ads Performance campaigns, and Attributions through digital performance tools: Google Campaign Manager 360 / DCM, Google AdWords, Ads manager, IAS, AppsFlyer, etc.- Do media planning with various platforms, from biddable (search and social), and programmatic (DV360) all funnel.- Coordinate with Reporting Executives, Ops, and Internal parties to ensure all the campaigns run smoothly. Manage Media campaign execution on Biddable, Programmatic, & 3rd Party: Programmatic (DV360), Google BLS, Google AdWords (SEM, GDN YouTube Ads), Facebook Ads, TikTok Ads, Twitter Ads, 3rdParty Ad Networks (Remerge, Criteo, JAMPP, etc.), etc.- Coordinate with Saatchi for the Grab ID team to ensure all campaigns running properly- Collaborate with 12 people for Grab IDClients: Grab ID (Grab Food) Show less
Media Planner
Oct 2023 - Sept 2024Senior Media Executive
May 2022 - Oct 2023
Licenses & Certifications

AppsFlyer Essentials Certificate
AppsFlyerJan 2022- View certificate
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Display & Video 360 Certification Exam
Google Digital Academy (Skillshop)Jul 2023 - View certificate

The Trade Desk Edge Academy Certified: Executive Program
The Trade DeskNov 2022 - View certificate
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Google Ads Video Certification
Google Digital Academy (Skillshop)Jul 2023 - View certificate
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Google Ads Apps Certification
Google Digital Academy (Skillshop)Jul 2023
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