Ana Alonso Baonza

Experience

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  Radio Television Espanola

  Nov 2017 - Jan 2018

  Marketing Trainee

  Tracking of advertising and media placementsSupported the preparation of press conferences and other events organized by the departmentReviewed and learnt from various strategic festivals and developed the profile of them

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  Leroy Merlin - España

  Jan 2018 - Jan 2019

  Wellcomer

  Customer Guidance: Assist customers during their in-store journey, providing personalized advice and resolving real-time inquiries. Customer Journey Analysis: Observe and evaluate each stage of the customer's in-store journey to identify areas for improvement. Identifying Pain Points: Spot barriers or challenges in the customer's interaction with products, services, or staff. Improvement Proposals: Suggest strategies and actionable recommendations to enhance the customer experience based on analysis findings. Real-Time Feedback Collection: Gather customer opinions and feedback during their visit to drive immediate service enhancements. Internal Team Collaboration: Work with sales and operations teams to implement improvements and ensure a seamless customer experience. Result Monitoring: Track the impact of implemented changes on customer satisfaction and loyalty. Tunjukkan kurang

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  MAPFRE

  Jan 2019 - Jan 2020

  Advertising, Brand Reputation, and Sponsorship

  Advertising Campaign Management: Design, implement, and oversee multichannel advertising strategies to strengthen brand presence. Brand Reputation: Monitor and manage public perception of the brand through communication and public relations strategies. Sponsorships: Identify, negotiate, and coordinate sponsorship agreements aligned with the company's values and objectives. Performance Analysis: Assess the impact of campaigns and sponsorship activities using key metrics and return on investment analysis. Cross-Department Collaboration: Work closely with marketing, communication, and sales teams to ensure brand message consistency. External Relationship Management: Build strong relationships with strategic partners, media outlets, and other stakeholders. Innovation and Trends:Stay updated on market trends and best practices in advertising, branding, and sponsorships. Tunjukkan kurang

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  ADGM FINCAS GENERALES MADRID SL

  Feb 2021 - Jul 2022

  Account manager

  Prepared quarterly and anual accountsAdministration of unpaid accountsManaged CRM database of ownersIdentified and resolved any problems or incidentsLiaison by phone and emailBudget administration

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  Making Science

  Jul 2022 - Jun 2024

  Data-driven decision-makingCampaign optimizationMarket researchA/B testingProgrammatic advertisingAd operationsPerformance metrics trackingBudget managementClient relationship managementTrend analysisCross-functional collaborationMedia planningInvoicing and trackingSAPCampaign Manager GA4Advertising Strategies Elaboration of media plansActivation and follow-up of advertising actions with OFF and ON advertising media.Management with OFF and ON suppliersManage relations with advertising media budgetInvoicingAdvice for media campaigns Data analysis Use of tools like Comscore, Similar web and SAP

  • Advertising Consultant & Programmatic trader

    Nov 2023 - Jun 2024

  • Advertising Consultant Branding & Media planning

    Jul 2022 - Nov 2023
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  Starcom Spain

  Jun 2024 - Jan 2025

  Performance Manager for Samsung Iberia

  Leadership and management of high-performing teams,ensuring goal alignment and business strategy execution. Design and implementation of performance strategies,focused on optimizing results and maximizing ROAS Coordination of cross-functional teams,in the execution of performance strategies and continuous improvement projects.360° supervision of project performance,from planning to delivery, ensuring deadlines and outcomes are met.Analysis and monitoring of KPIs through dashboards and analytics tools, with a focus on identifying areas for improvement.Process optimization and workflow improvement to maximize team efficiency and productivity.Development of performance reports and data analysis for informed decision-making and strategic enhancements.Formulation of innovative strategies based on market trends analysis and industry benchmarks.Management of communication and reporting to key stakeholders, ensuring transparency in progress and the achievement of set goals. Tunjukkan kurang

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  IFEMA MADRID

  Jan 2025 - now

  Paid Media & Growth Manager